We have recently talked about the evergreen content how to create it and why they are important for your site. True, blogs are great for driving traffic, but they aren’t the only type of content that you can create. There are many types of quality content that you can add to your site, not only make it more interesting for your visitors, but the multimedia content has many on-page SEO benefits as well.
Create Huge Multimedia Origin
When talking about blogs, people immediately think of written articles. Writing is definitely a big part of it, but there are many other things that you can create. Even better by adding multiple types of content together and posting them as one big resource.
Written articles are quite boring to look at. A huge mass of text can be quite discouraging for some, which can put people off from reading it. Any other types of content that you can add to your posts will encourage people to keep reading and stay on your site for longer. A better way of looking at it though is that you are creating a much bigger resource for people to enjoy/learn from it. You are essentially making it easier for people to keep coming back to your site and share your resource.
Think about it, if you were visiting a site would you prefer to share lots of little bits of content on the same subject or one huge resource?
On-Page SEO Benefits
The Added benefit of multimedia content resources is that it makes it easier for search engines to find you.
On-Page SEO is just a term for information that search engines use to identify what your content is about. The more information you can give, the easier it is for them to share it with people.
An article with images, videos, audio, etc. could also be found via Google images, YouTube, etc. if you add a link back to your blog (post), you can get natural traffic that way. What search engines are looking for though is it’s;
- Alt tags,
- Keywords and other defining information.
That is what helps them identify what your content is about.
As multimedia resources contain many different types of content on the same/similar subject, search engines will be able to gain a clearer understanding of what your content is about. The easier they can do this, the more people they can send to your site as it will rank higher in the SERPs.
Let’s start with the obvious one – images!
Images are used so frequently that we can sometimes forget about them as readers. If though you were to remove them all, you would definitely notice! Images are much more than simple window dressing; they can help illustrate a point, convey your ideas more clearly, be funny, entertaining, helpful, etc. That is why you should always strive to include images where you can in your posts.
The more ways there are for people to find your site, the more traffic you will get.
An infographic means information with graphics is the only way of displaying information in a unique and visually appealing way. This information can be anything really, though the best are usually created using statistics or data. The best thing about infographics is that they are simply images. You can include so much quality information in one that it becomes very useful to people. These can then be easily shared on social media or uploaded and used on other websites.
Pinterest is a great place to both find and shares your infographics with people.
What is better than a single image? Multiple images of course!
Slideshows are a great way to group together images in one nice, tidy place for people to flick through. If all your images are related then you can package them up as topical slideshows. There are plenty of sites online that will allow you to make a slideshow, as well as enabling you to share it online and embed it into your website.
Videos are a great way to engage with your audience. More often than not, when given the choice between reading something and watching something, people will choose the later. It is easier to connect with audiences and understand what the creator was explaining when you can actually see/hear them. Tutorials are much easier to understand when you can see exactly what you need to do, instead of reading a description. Sites like YouTube, Vimeo and others are great places to upload your videos to. The added benefit of YouTube, of course, it is owned by Google, which means that they give preference to YouTube videos, helping them to rank higher in the SERPs.
Multimedia content, no matter what it is, is good for your site. You don’t have to add all of the above to each post, but it doesn’t hurt to add one of two to each. It can actually be quite good to go back to some old content and add something new to refresh it. The great thing is, you don’t even have to create the content yourself. Add videos from YouTube and slides from SlideShare and people will appreciate it. You are sharing their content to give them more exposure and you in return get some nice free multimedia content for your site.
Publishing massive resources all the time isn’t possible in most cases. Aim to make them into evergreen content and they could bring in traffic consistently over time.
What type of content do you use in your posts? What content do you like on other sites? Let us know your views about all these in the comment section!