increase your B2B lead conversion

Nurturing Techniques To Raise Your B2B Lead Conversion Rates

The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate.

Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don’t convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.

increase your B2B lead conversion

Here are 7 Ways to increase your B2B lead conversion rates

1. Create landing pages that work

Landing pages are one of the most important elements of lead generation. First and foremost, you need to do is that remove the main navigation elements such as additional header and footer navigation from your landing page. The landing page is only for one single objective and intended to generate high-value B2B leads or score conversions. A meaningful and direct copy with a clear value proposition can improvise conversion rates. You need to build your marketing campaign accordingly to target niche segments of your potential customers.

2. Create content that is relevant and valuable

Create some unique thought to provoke your content which leaves the reader with something to think about. You need to ask the correct questions so that he learns something from your articles.

Adding different visuals to the content make it more appealing to the different learning styles which your readers may have.

3.Make your calls-to-action persuasive

A good calls-to-action (CTA) drives people to your content offers. The offers can turn out to be useless if the CTAs aren’t effective at capturing people’s attention and persuading them to the click. There are chances of your CTAs going unnoticed if your CTA totally blends in too much with the website design. You need to use contrasting colors to make the CTA stand out, and moreover, use of design should be done in such a manner that it is clear that it is a clickable call-to-action.

4.Unleash lead flows to the maximum

Lead flows can help you deliver a pop-up if the reader stays on a page for a certain amount of time before the bounce. For example, if you come to know through analytics, that someone stays on a high converting page for 45 seconds before they bounce, consider using lead flows to deliver subscription pop-ups. This will give enough time to provide them with a re-engagement opportunity before they bounce off the site.

5. Go that extra mile to retarget your audience

Retargeting is the best bet for marketers as there’s a longer buyer cycle, with a reduced likelihood of low consideration impulse purchases. Buyer decisions are reached after a much focused detailed deliberation, a long and sustained period of thought and research. Here’s why there is a good chance of conversion as your prospect has already visited your website and traveled down the sales funnel a bit. Retargeting advertisements could help you in brand recalling and stay top of mind with your customers.

6.Concentrate on leads that are high quality

You need to implement the best inbound marketing method to attract quality traffic and turn them into paying customers. The conversion rate can increase just by funneling more high-quality leads in. In case you have not analyzed your target audience, you need to look at your top of the funnel.

7.Constitute credible always

Establish your credibility with success stories and testimonials, try to have loyal clients who use your services talk about it and consider offering a free demo or free consultation to generate trust on your brand to increase conversion and acquire more customers.

Lastly, try out these new ways to attract potential clients, by talking to them, and applied new ways to close the deal. Try some of the points which are mentioned above and become a witness if you can increase your B2B conversions. Small changes can make a big difference in your business.

15 Local SEO Tools

The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

15 Local SEO Tools
15 Local SEO Tools

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.


  Google Adwords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.




The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.


Moz Local


Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.


BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.


SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

 Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.


Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

   Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.


Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

 Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.


    Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.


ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.


Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.


Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO  is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.


By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

Everything Apple will introduce at tomorrow’s iPhone 8 and iPhone X event

What makes tomorrow’s special event so interesting, and perhaps a bit less exciting, is that we already know almost everything Apple is planning to introduce. Though Apple does its best to keep product leaks at bay, the biggest leaks we’ve seen in the build-up to tomorrow’s event have, strangely enough, come directly from Apple. A few weeks ago, Apple inadvertently made its HomePod firmware available for public download, and in the process developers managed to unearth a number of interesting tidbits regarding the iPhone 8 and iOS 11. And just this weekend, an Apple employee leaked an iOS 11 GM to 9to5Mac and MacRumors. Before long, developers managed to figure out all sorts of interesting details surrounding the line of products set to debut at tomorrow’s special event.

With that said, let’s dive in and take a look at what Apple will show off to the world tomorrow morning.

iPhone X

Of course, it only makes sense for us to start with the iPhone 8, arguably the most anticipated iPhone release we’ve seen since the original hit store shelves 10 years ago. By now, we all know that the next-gen device we’ve unofficially dubbed the iPhone 8 will actually be called the iPhone X. Though not 100% official just yet, data strings in the iOS 11 GM leak revealed that Apple’s 2017 iPhone lineup will consist of three devices: iPhone 8, iPhone 8 Plus, and the iPhone X.

One of the reasons why the iPhone X has generated so much excitement is because it will finally introduce us to a completely new form factor, a welcome change given that the iPhone form factor has remained largely unchanged since 2014’s iPhone 6.

The iPhone X, though, will thankfully spice things up. First and foremost, the iPhone X will feature an edge-to-edge OLED display. So not only will the iPhone X offer users more screen real estate, the OLED display itself will deliver richer and more vibrant colors. Of course, with the iPhone X sporting an edgeless display, Apple has decided to do away with the venerable home button, a mainstay of every single iPhone ever released. In its place, Apple will rely upon facial recognition software as a means for user authentication and transaction verification. Data strings found in the recent iOS 11 GM leak refer to this new feature as Face ID, and as we highlighted yesterday, the setup process is very close in nature to the existing Touch ID setup process.

Now seeing as how reliable Touch ID was, it’s only natural to wonder if Face ID will be a serviceable replacement. The good news is that the technology underlying Face ID will likely be extremely secure, reliable and lightning quick. It stands to reason that some of Face ID’s core functionality is built upon technology Apple snatched up when it acquired an Israeli company called Realface earlier this year. As we noted in a detailed profile on the company a few months ago, Realface’s technology boasts a 99.67% success rate when identifying faces. More importantly, the technology creates a 3D map of an individual’s face and is capable of filtering out photos, videos and even sculptures designed to trick the software. What’s more, Face ID will reportedly work in the dark thanks to infrared cameras on the front of the iPhone. Further, Face ID will likely work from all sorts of angles, which is to say users won’t have to hold the device directly in front of their face in order to unlock it. And last but not least, Face ID can be used to authorize Apple Pay transactions.

Additionally, the iPhone X will incorporate a range of new gestures to mimic the functionality of the home button.

The photo below is an accurate representation of what the iPhone X will look like.

You’ll note that the design here features two “flaps” to the left and right of the phone’s camera sensors. This is where Apple will position items like the time and signal strength, as illustrated below.

The iPhone X is a massive upgrade and will also come packed with 3GB of RAM, a blazing fast A11 processor, improved water resistance, better battery life, and wireless charging functionality. Though wireless charging is hardly a new innovation in the smartphone space, it’s nice to see Apple finally joining the party. The only downside though, however slight, is that the device will support QI’s slower wireless charging protocol at 7.5W.

Hardware wise, it appears that the iPhone X will be an absolute beast.

Let’s talk about storage and pricing. Apple has thankfully come a long ways from the days when entry-level iPhones only came with 16GB of storage. With the iPhone X, leaks have hinted that the iPhone X will be available in two storage capacities, 128GB and 256GB. Pricing won’t be made official until tomorrow, but rumor has it that the entry-level iPhone X will set you back about $1,000.

In terms of colors, the iPhone X will reportedly be available in three colors: white, black, and a new color dubbed “Blush Gold” that bears a strong resemblance to copper as evidenced by the photo above. It’s also worth noting that the front side of every iPhone X model — including the white model — will feature a black front.

One other tidbit to be aware of is that the iPhone X will likely incorporate the True Tone display technology Apple first introduced on the iPad Pro.

iPhone 8 and iPhone 8 Plus

Alongside the iPhone X, Apple will introduce two new iPhones dubbed the iPhone 8 and iPhone 8 Plus. These devices will essentially be the equivalent to iPhone 7s devices insofar as the form factor will be the same as Apple’s current iPhone 7 lineup. Not to worry, the iPhone 8 and iPhone 8 Plus will ship with a home button and Touch ID for those of you out there reluctant to embrace change. Aside from faster internals, the most notable rumor we’ve seen regarding Apple’s iPhone 8 models is that they will support wireless charging.

Storage wise, rumor has it that the iPhone 8 models will ship in the following configurations: 32GB, 128GB and 256GB. It’s also worth noting that the iPhone 8 models will not feature an OLED display as this will be a premium feature available only on the iPhone X.

iOS 11

We already know much of what iOS 11 will bring to the table given that we’ve seen a seemingly endless stream of betas launch over the past few weeks. Still, the iOS 11 GM leak has provided us with some interesting details regarding previously unannounced features. The most exciting new iOS 11 feature you may not have heard of yet is an animated emoji feature called Animoji. While animated emojis are nothing new, the implementation in iOS 11 will reportedly let users tweak the appearance of existing emojis based on their own facial expressions.

Apple Watch

New iPhones aside, the second most interesting product launch we’ll see on Tuesday centers on the Apple Watch. Though the original Apple Watch left a lot to be desired, Apple to its credit has steadily improved the device with a series of both hardware and software enhancements. Looking ahead, the Apple Watch 3 will make the beloved wearable — which currently enjoys a 97% satisfaction rate — even more useful.

According to a number of rumors, not to mention data strings found in Apple’s leaked iOS 11 GM, the next-gen Apple Watch will feature LTE connectivity. This will be a welcome improvement as it will allow users to make phone calls and send messages from their existing number even when their iPhone isn’t nearby. Naturally, LTE will only be an option available on pricier models.

Further, the overall design and size of the Apple Watch will likely remain the same, with 38mm and 42mm sizes being the two available sizes. Lastly, developer Steven Troughton-Smith, after poking around the iOS 11 GM, managed to find a render of what appears to be an Apple Watch 3 with a red digital crown.

Apple TV

The third big-ticket item we can look forward to on Tuesday involves Apple’s set-top box. Though still just a hobby for Apple in terms of overall revenue, Apple over the past few years has slowly but surely added more and more features to the Apple TV. Still, the device, for what it’s priced at, isn’t as compelling as competing products from the likes of Roku. The next-gen Apple TV, though, is poised to change that as 4K streaming support will finally be an option. According to the iOS 11 GM, the minimum bandwidth speed required to stream 4K videos will be 15Mbps. The upcoming Apple TV will also offer up support for HDR10 and Dolby Vision.


How AdWords tracks website conversions 2017

How website conversion tracking works

When people click on your ads, AdWords stores a cookie that contains information about the click on a Google domain. When someone converts on your website, the conversion tracking tag you installed reads this cookie and sends it back to AdWords with the conversion information.

In some cases, the cookies we use to store information about your ad clicks may not be available due to factors including browser settings. To help ensure that we continue to report conversions accurately in your AdWords account, we’re making several changes.

What’s changing

First, if you have auto-tagging enabled for your account and a Google Analytics tag on your website, we’ll begin to store the GCLID, or “Google click identifier” for an ad click in a new Google Analytics cookie on that site’s domain. If you’ve linked your AdWords and Google Analytics accounts, the AdWords conversion tracking tag will be able to use the GCLID from the Google Analytics cookie.

To use this method of tracking website conversions:

If you have auto-tagging turned on already and linked your AdWords and Google Analytics accounts, starting in September 2017, we’ll automatically begin to read the GCLID from the new Google Analytics cookie. If you don’t want Google Analytics to store the GCLID in this cookie, you can follow the instructions under “How to opt out” below.

Second, we’ll also begin to include modeled conversions in the “Conversions” column in your reports to estimate conversions that we were unable to measure. To generate these modeled conversions, AdWords will use current and past data on the number of people who’ve clicked your ads and later converted on your website. These additional modeled conversions will only be available for same-device click-through conversions for Google Search and Shopping ads. They will not be available for Display, Video, and AdSense for Search, and for Display view-through conversions, or for cross-device conversions.

Please note that conversions reported through the Google Analytics cookie and additional modeled conversions will appear in your reports as we roll out these features.

In addition to these changes, AdWords will continue to report conversions for people who have recently interacted with Google services and domains.

Impact to bidding

We recommend that you monitor your conversion reports over the next few months and consider making any necessary changes to your bids. If you’re using Target CPA or Target ROAS Smart Bidding strategies and you notice a decrease in traffic, you may want to adjust your targets during this time to compensate for the underreported conversions. If you’re setting bids manually, keep in mind that some conversions might not be reported when you’re evaluating performance and adjusting bids.

How to opt out

To opt out of using the Google Analytics cookie to store the GCLID, follow these instructions to update your Google Analytics tag.

Informing your site visitors about data collection

As always, please ensure you’re providing users with clear and comprehensive information about the data you collect on your websites, and getting consent for that collection where legally required.


Let us know in comments your reviews and feedback. Also your strategies which you might be implementing using new adwords features.


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Product Listing Ads Attract More Targeted Traffic!!!

Product Listing Ads Attract More Targeted Traffic

Some shopping sites like PriceGrabber, Nextag, and search engines like Google and Bing allow people to research, compare, and check the availability of products all the time. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. As an online retailer, this is exactly why you should be using Product Listing Ads it’s an effective way to bring your storefront to potential customers’ desktops and mobile devices.

How do they Perform?

A consumer goes to a shopping site or search engine to search for products by category, type, or by a specific product. As an advertiser, you bid for a chance to be shown in that search query. Similar to paid search, if the consumer clicks on your ad products, this means that you pay for that click. That click results in a visit to your website and makes possible to purchase the product. The next time that same consumer is looking to buy the same or a similar product, they may bypass the whole search process and go directly to your website, resulting in a new customer that may not have found you otherwise.

Using Product Listing Ads Right Now

More and more people are using online channels to do research and for shopping. Listing your products on the comparison and shopping engines are a great way to gain visibility and increase traffic to your site which will hopefully translate into sales. At Google Shopping place you’ll find most users, and it’s easier to get started by using Google Adwords and Google Display Network for your marketing.

How you’ll do set up?

If you haven’t procured with anything yet, then this would be your first step you need to set up your account with all your product and inventory information like product images, descriptions, product categories, etc. Google requires you to set up a Google Merchant account before you’re able to create Google Shopping Campaigns. The final piece of the puzzle is a getting a data feed management tool to manage all the different feeds in different shopping engines. Each engine has their own unique shopping autonomy and categories that require you to manually manipulate your data feeds for each engine. A Google search would yield the different requirements for each platform.

Properly, setting it up from the beginning will save a lot of effort in the long run and it will help to improve the overall profitability of your campaigns. Do the research to see what search engine requires, and use a data feed solution like GoDataFeed to help you in manage all your feeds.

After you’ve tailored all your feeds for each engine, you’ll have to set bids for your products. For Google, these bids will usually mirror what you might pay for similar keywords within paid search. For the shopping engines, bidding depends on competition and the amount of traffic so starting out will be some what of an experimentation. It helps to do some research for best practices and tips for the particular sites for which you are interested in.

What are the benefits?

Comparison and shopping sites which connect customers who all are looking for products on the website.

If you’re a smaller retailer or a relatively new or unknown brand, this can help bring more traffic and customers to your website. You don’t have to wait for customers to come into your store or find your website on their own. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general.

Before committing to the initial time investment, make sure the additional tools needed haven’t cost prohibitive. If you’re an online retailer, then you’re already using an e-commerce solution to run your online store like any other marketing initiative, consider your fixed costs as well as the costs to run the marketing campaigns within the engines and see if it makes sense for your business.

Are you using Product Listing Ads for your business? Tell us what you think of them in the comments.

Techniques That Works In Mobile App Store Optimization

You are preparing to launch your mobile app for this you have a useful set of features like an intuitive user interface, a clear target audience, and a strong brand behind your success. App store optimization (ASO) is often misunderstood, everyone is trying to sell their unique formula to push mobile apps to the top of the heap. Unfortunately, it can be tough to gain the most from your optimization efforts.

I highlighted some important techniques to understand clearly, what works and what doesn’t when it comes to ASO.

ASO is different from other channels

The best practices for optimizing every channel with ASO is different for a few key reasons. For instance, analytic reporting from the app store is not as robust as other channels’ reporting systems, making it more difficult to understand the immediate and lifetime effects of any optimization efforts.

Misutilizing The Compelling Visuals in ASO

You can upload as many as screenshots in your app to the store. People tend to be very visual, this offers a huge opportunity for your brand. Nevertheless, many apps simply resort to providing screenshots of their company’s logos or login screens if not utilizing truly compelling images is a wasted opportunity for your app.

Immediate ASO Impact

Tracking the immediate impact with ASO this change, resulted in many additional quality downloads and active users, unfortunately, that’s just not the case, you aren’t receiving quality, real-time data on your downloads, it’s difficult to determine which changes have the most impact immediately. As a result, optimization can be extremely difficult to handle.

Lifetime Assessment Of ASO

It’s also difficult to understand the true lifetime value of your App store optimization. Perhaps, you have a strong feeling to change the resulted visibility for new downloads that will come from less-engaged users or from users whom you didn’t retain. More downloads aren’t beneficial in mobile app users they must be deleted within or after one week.

There are many opportunities for marketers to do things wrong with ASO.

Not Thinking About ASO

Many brands just launch an app, expecting it to be successful. Just because ASO is different does not mean that it is impossible. To compete successfully in the app store, you not only need to have a strategy in place but also strive to put your best foot forward every time.

It’s compulsory to take User Feedback on ASO

Customer reviews play a huge part in ASO, if you’re not promoting your engaged users to provide feedback on your app, you’re missing out on key optimization opportunities. Prompting users, based on their actions, for instance, they’ve used certain app features or have returned to the app a specific number of times to tell you how they’re enjoying their experiences can provide you with useful feedback for improving your app as well as let others know what they can expect from your app.

Manual Testing Is Important In ASO

Providers swear that they can help you by testing your ASO, if you really want to understand what is happening and whether you’re garnering quality conversions, you have to work manually by digging through some data.


The single biggest mistake that marketers and brands make with regard to ASO is deciding to do nothing. You cannot become perfect user experiences or prompt user engagements if you don’t have a good number of users and you cannot obtain users if they can’t find you. Your sales funnel begins with app-store optimization so, make sure it’s not the last thing left on your to do so.

Good news for Hyderabad: Metro rail to Start from November

Hyderabad: Putting an end to suspense on the metro rail, Industries and Municipal Administration Minister K T Rama Rao said the Hyderabad metro rail will start from November this year.

In the first phase, Miyapur to Nagole would be opened. This would ease the traffic congestion on this 29km stretch to an extent, he said. The metro rail project will have two other corridors- JBS to Falaknuma and Nagole to Shiplaramam- later.

The project would be inaugurated by Prime Minister Narendra Modi. Chief Minister K Chandrashekar Rao has sought time from the PM for this, Rao informed on Friday at the Telangana Builders Federation annual general body meet here.

Hyderabad as a global city

The minister said that work is in progress to make Hyderabad a global city. “Building a greenfield city is easy. However, developing Hyderabad, which has been evolving over the past over 425 years, is a challenge. We have made plans for that and it will take about eight years for the city to be a global city,” he said.

Power and water situation

Highlighting the work being done by Telangana Government, he said there were fears of the newly formed State plunging into power crisis. “The industries were in a spot of bother due to erratic power supply in summers. We have ensured continuous power supply for both domestic and industry consumers,” he said.
The government has been ensuring drinking water supply too to all parts city. It is supply about 400 MGD water, he said.

Ease of doing business

The State has been placed number one in ease of doing business. It has taken several measures, including a single window clearance system to give approvals to industries setting up operations, to improve transparency in the way the Government functions. Three new States were formed 13 years before Telangana came into being. They are still on their way to development on several fronts. On the other hand, Telangana was ahead in ease of doing business, digital transactions, growth rate and at least 12 other parametres, the minister said.
He attributed the success on multiple fronts to the planning by the Government machinery, led by Chief Minsiter Chandrashekar Rao.

A fear psychosis was created about the industry moving out of the State during the statehood movement. However, Telangana focused on improving the facilities and succeeded in winning the trust of the industry and secured significant investments into the State. There were widespread fears of law and order situation deteriorating in the new State. However, the police records show that the crime rate went down in the past three years, the Industries Minister said.

Road development plans

The current sewer drain system in the city is sufficient to carry only 2cm rain. When it rains more, there is water logging in the city. “Last year, it rained 40 cm,” he said. The Government has drawn up plans to modernise the sewer lines with an estimated outlay of Rs 13,000 crore, the minister said adding that good infrastructure was pre-requisite for Hyderabad to be a global city.

The Government has formed a special purpose vehicle- Strategic Road Development Plan with an outlay of Rs 3,000 crore. Among others, the government has planned four new expressways- Nallakunta to Ramanathapur (Rs 250 crore), Uppal to Narapally in Ghatkesar mandal (Rs 900 crore), Paradise to Kompally and one more from Jubilee Bus Station towards Shamirpet. Since the last two go through defence areas, the State Government has been in talks with the Defence ministry seeking land for the projects. This apart, a previous proposal for an expressway from Balanagar towards Narsapur road will be revived.

The city road network was about 9,000 km. The Government has decided to take up white topping of 290km roads. Power, telecom cables and pipeline network will be taken up through ducts to ensure that the roads are not dug up. With complaints pouring on the quality of roads, the contractors will be responsible for maintenance of the roads for seven years. “The results of these plans will be visible in two years,” he said.

Core city development

An elevated corridor, a suspension bridge and a tunnel are being taken up in the Durgam Cheruvu vicinity. The Government has also embarked on Musi river beautification project. The Phase I works will be taken up with an outlay of Rs 1,600 crore. Several townships are coming up in the outskirts. This will help development happen in the periphery, he said adding that the Government is keen on implementing one lakh units under the 2BHK scheme and tenders for the same will be called soon.

Gram Panchayats to be merged:

Several Gram Panchayats on the city outskirts will be merged with the GHMC gradually. Government will deal sternly with builders who are not following the set procedures. “The Government has data on construction activity happening in the periphery and could initiate action on violations,” he said asking the builders to adopt self-regulation and adhere to norms relating to parking, sewage and other amenities. Land records are being streamlined, he said.


Digital Marketing Glossary

digital marketing glossary
Digital Marketing Glossary

For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.

A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running an A/B test, only one element of the ads should be changed at a time. This is because the goal of these tests is to determine which variables generate the best responses from the audience. Once a winner is selected, it is then used as the next control and compared with another version to isolate and identify, the ad element that causes the audience to respond favorably to the ad.

Above the Fold: A term derived from the print advertising industry. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Note: There is no set pixel size for the fold; it will vary depending on the visitor’s screen size and resolution.

Account-based Advertising:  One tactic in an account-based marketing (ABM) strategy. It’s the practice of serving display advertising only to specified titles at the target accounts you designate. For example, if you’re marketing a new type of food packaging to General Mills, you might target multiple levels of responsibility, such as Senior Product Manager, Senior Product Marketer, VP of Product Marketing. Only people who work at General Mills and have these titles would be shown your ads.

Ad Audience: The total number of people that have been exposed to or could possibly be exposed to an ad during any specific time period.

Ad Banner: The most common form of digital advertising. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application.

Ad Click: The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. 

Ad Exchange: A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. With an ad exchange, an auction is conducted in real-time, providing instantaneous bidding for ad space that’s available across the Internet.

Ad Impressions: The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way. (Also see: Ad Serving)

Ad Inventory: Website publishers serve ads to visitors when they visit a web page. The number of potential ads that can be served is considered their ad inventory. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.

Ad Network: A vendor that connects advertisers to publishers. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand.

Ad Serving: The delivery of an ad from a web server to the end user’s device, where the ads are displayed on a browser or an application.

Ad Targeting: Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. (Also see: Behavioral Targeting, Contextual Targeting, and Geographic Targeting.)

Ad Unit: A size-and-format specification for an ad. The Interactive Advertising Bureau, a trade association promoting digital ad standard and practices.

Affiliate Marketing: Publishers have websites that get traffic and advertisers want to promote their products to the people who visit those websites. Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service.

Analytics: Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns.

Attribution: The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. First touch, last touch, and multi-touch are common attribution models. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With first-touch attribution, the ad would get the entire credit for the sale. With last-touch, the phone call gets all the credit. With multi-touch, the ad, the email and the phone call each get partial credit.

Behavioral Targeting: Targeting an ad audience based on their previous online behavior, including but not limited to websites visited, online searches, and purchases.

For example, if you visit a product page on the Act-On website that might indicate that you’re interested in marketing automation. Given your apparent interest in Act-On, behavioral targeting could be used to show Act-On ads on other websites while you’re visiting them. It’s a way to ensure the advertiser is running relevant ads targeting people who have a seeming interest in their products or services.

Bounce Rate: A “bounce” is a website visit in which the visitor looked only at the single page they landed on, did not interact with it, and then left the site. The “bounce rate” expresses such visits as a percentage of the total visitor sessions, within a specific time frame.

Brand Awareness: The extent or level to which a potential consumer can recall and identify a particular product or service. Increased brand awareness is one of the two customary important goals for a digital advertising campaign (the other being a conversion of some kind).

Browser: A software program with a graphical interface that people use to navigate all the information available on the World Wide Web. Examples include Firefox, Chrome, and Internet Explorer.

Call to Action (CTA): A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action. Examples include phrases such as “Click to Read More,” “Download Your Free eBook Now,” or “Click Here.”

Channel: A distribution method; In advertising, it’s an outlet used by advertisers to reach audiences, such as direct mail or radio. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising.

Clickthrough Rate (CTR): Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing.

Contextual Targeting: Selecting audiences based on the type of content being displayed on a particular webpage.

Conversion: When launching a campaign, advertisers select a specific action or set of actions they want audiences to take. Each time a member of the audience takes this action, it is counted as a conversion. Conversions include actions such as signing up for a newsletter, or making a purchase on a website.

Conversion Pixel: A 1×1 image pixel placed on a web page (such as a thank-you page) which is triggered whenever a conversion occurs. Usually transparent.

Conversion Rate: Expressed as a percentage, a conversion rate can be calculated in two ways:

  • The first is by the taking the number of users who completed the conversion and dividing it by the total number of impressions served.
  • The second, more common way, is by taking the number of users who completed the conversion and dividing it by the total number of users who clicked on the ad.

Conversion Tracking: Monitoring how many conversions have occurred during any specific time period, and analyzing which ads led to the conversions.

Cookie: Information stored on a website visitor’s browser. A cookie tracks the visitor’s movement on the website and is used to remember the visitor’s behavior and preferences. These do not transfer across browsers.

Copy: Text in an ad, or text written to be delivered audibly.

Cost per Acquisition: The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign.

Cost per Click (CPC): How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated.

Cost per Lead (CPL): How much an advertiser pays, on average, for each ad click that results in a lead conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

Cost per Thousand (CPM): Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis.

Cross-Device Targeting: Serving the same buyer targeted ads across multiple devices. Cross-device targeting allows advertisers to reach their audiences in a sequential, repetitive manner regardless of the device they’re on, whether it’s a tablet, desktop or smartphone. This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. 

Demand-Side Platform (DSP): A system that allows advertisers to bid for and purchase inventory from multiple ad exchanges, through one single interface.

Direct Response: A campaign or ad specifically created to encourage audiences to take immediate action.

Display Advertising: A digital advertising format where graphic ads are shown on a web page. The term originated in newspapers, and the principles still apply. Display ads can be graphics, videos, interactive images (a quiz or a game), and expandable (Also see: Expandable Banner).

The most common sizes for display ads are:

  • Banner: 728 x 90
  • Rectangle: 336 x 280
  • Skyscraper: 160 x 600
  • Square: 250 x 250

Domain Authority: This is a scale from 1-100 that search engines use to determine how authoritative a company’s website is, 1 being the lowest rank and 100 being the highest. The higher your domain authority the more Search Engines trust you.

Email Advertising: Clickable banner ads and links that appear within emails and e-newsletters.

Expandable Banner: Banners that increase in size when a user hovers over them.

Frequency: The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.

Frequency Capping: Setting a limit on the amount of times an ad should be shown to a consumer within a specific time period.

Geographic Targeting: Selecting an audience for a campaign based on zip codes, designated marketing area (DMA), cities, states and countries.

Impression: See: Ad Impression

In-Stream Video Ads: Video ads played before, during or after the video content the publisher is delivering to the consumer.

Interstitial Ads: Ads that appear between two different content pages, served when a website visitor navigates from one page on a website to another. A best practice in mobile marketing is to avoid using an interstitial as a popup that blocks initial access. For example, when the user tries to access the Gotham Times on their mobile, they are interrupted by an interstitial ad (offering the Gotham Times app) that they have to either accept or close before they can proceed to the site.

Keyword: A specific word or phrase chosen by advertisers to trigger and include their ad within search engine results. The advertiser doing contextual advertising also chooses keywords, so that their ad will show up within pages that are returned for that keyword. In search advertising, the position of the ad within the results is determined by bidding. The highest bidder on a keyword usually gets the top position.

Keyword Stuffing: This is the practice of using too many keywords in content in hopes of making it more visible on search engines. You will be penalized by search engines if you resort to it. Never keyword stuff, just provide great and valuable content.

Landing Page: The web page users are directed to after they click on a display or paid search ad. This is the page on a company’s website that is optimized to act as the entry page to a site. When redirected from external links, this is where the visitors will be led back.

Lead: A potential customer. In digital advertising a lead is someone who has given you their contact information, often by signing up for a newsletter or filling out a form to download an eBook or other gated content.

Lookalike Audience: If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. A Lookalike Audience targets people who are similar to your existing customers which helps improve your conversion rates. You can use Lookalike Audiences when you’re running online display, Facebook, mobile display or just about any other kind of digital marketing campaign.

META Description: The META description is the few lines of text that appear on the search engine results page.

Mobile Search: Any Internet search conducted via a mobile device.

Native Advertising: Any paid advertising that is indistinguishable in form from the channel being used to present it. Native advertising in The Atlantic’s online magazine. It’s got a headline and a byline, and it looks like a story. The yellow “sponsored by” banner is the only clue that this is advertising (but it is an obvious one)

Organic Traffic: This is traffic that is generated to your website which is generated by a Search Engine. This could be traffic from Google, Yahoo or Bing. It’s also known as “Free” traffic. Organic traffic is the best type of traffic!

Overlay: Advertising that floats over webpage content, graphics or videos. Overlays cannot be blocked by ad-blocking software. One kind of overlay is called a “lightbox.” These ads begin as a standard, scalable ad unit. If a user engages by hovering over the ad for some set amount of time (often two seconds), the ad expands (to as much as near full-page), while the page behind it dims, increasing emphasis on the ad. Advertisers pay for the number of times the ad is expanded.

Paid Search Traffic Paid search is when a company bids on keywords and makes advertisements around those keywords to be displayed on search engines. These results appear separately, either on the top, bottom or right side of a search results page. Paid traffic also encompasses any form of paid advertisement that directly points to your website.

Pay per Click (PPC): Pricing model where advertisers pay vendors or publishers based on the number of clicks received in a campaign.

Pop-up: Opens in a new browser window that loads on top of the current webpage. Pop-ups are operated by script (e.g., Javascript); thus, can be blocked – and commonly are – by a wide variety of available software.

Pop-under: Identical to a pop-up except it loads under your current webpage. It’s generally assumed to be less intrusive than a pop-up because visitors often don’t see it until after they’ve clicked to close their current browser session.

Programmatic Media Buying: An automated method of buying media which ensures that advertisers are reaching the right person, at the right time, in the right place. The ads are bought based on a set of parameters pre-defined by the company placing the ads. Programmatic advertising uses data to make decisions about which ads to buy in real time, which improves efficiencies and increases the effectiveness of the ads. (See also, Ad Exchange.)

Reach: The total number of people who see your message. One person who is served your ad five times and clicks on it once yields a reach of 1, 5 impressions, and a clickthrough rate of 20%.

Retargeting/Remarketing: Serving ads to people who have previously visited your website.

Rich Media: Interactive media such as quizzes, games, and ads with video and special effects. This category is growing quickly. Check out the IAB’s “Rising Stars” examples of new types of ad units such as the Pushdown and the Sidekick.

RSS: Really Simple Syndication is a technology that allows users to become subscribers of content and ultimately get automatic alerts if updates are made. They would need an RSS Reader which is where they receive all the updates. Here are a few popular RSS Readers:

Search Advertising: Another term for “Paid Search.”

SERP – Search Engine Results Page: Search Engine Results Page is the list of results provided by a search engine after a search query is made. Essentially, if you are looking for where your website ranks for “Best Digital Marketing Agency” a SERP report will let you know that your website is ranked #4. Meaning that your website is in the Fourth position (1st page).

Social Networking: Social networking is the practice of using web-based platforms (or mobile) to build online communities where people share common interests or activities. The most common social networks are: Facebook, Linkedin, Twitter, Pinterest… just to name a few.

Social Advertising: Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter.

Subscriber: A subscriber is a person who allows a company to send him/her messages through email or other personal communication means. These subscribers are high value to publishers and businesses alike. Subscribers keep coming back!

View Through: Used to measure a consumer’s behavior after they’ve been served an ad. If the “view through” window is set to 90 days, the consumer’s relevant actions within that time period can be attributed to the ad. So, if a customer purchases a pair of headphones within 90 days of being served an ad for those headphones, the ad will be get partial or full attribution for that purchase.

Viral Marketing: This is a way of marketing where the audience is encouraged by companies to pass on their content to others for more exposure. Usually a successful viral marketing campaign has an easy share functionality. If you had to pay a lot to generate awareness, it wouldn’t be considered “Viral Marketing” (it would be considered paid traffic).

Have questions there or need help on digital markeitng strategy? Please contact us at

-Originally taken from LinkedIn: Digital Marketing Glossary




Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).

Certainly email is not dead, but it is getting harder to do well. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.

How to Improve Your Email Marketing in 2017

1) Send emails to lists that want to hear from you.

If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.

Monaghan said it best in his talk: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.

2) Have a goal for each email before you press “send.”

If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that happen.

Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.

Give recipients options in your messages, such as calls-to-action and links in text, so they have multiple avenues to achieve your goal. Everyone’s behaviour is different, so make your emails flexible.

3) Personalize and test your emails.

Email personalization really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher click through rates than emails that didn’t.

When it comes to personalizing your emails, stick with the basics. Personalize according to recipient names and company names, but to avoid being creepy, leave it at that, urges Monaghan.

Nothing is less personal than receiving a “Dear Customer” or “Dear First Name” email, so test every email to make sure you’re sending to recipient names.

4) Send emails from a personalized account.

Don’t send emails from a “noreply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of “”

5) Experiment with sending emails on different days of the week.

Stop sending emails on Tuesdays. Seriously, stop.

Tuesdays, Wednesdays, and Thursdays are the most popular days to send email, but they’re oversaturated with messages that might be overwhelming your subscribers. If you want your emails to be opened, try sending them on Mondays and Fridays. Emails with calls-to-action perform well on Saturdays, so don’t be afraid to send emails on the weekend, either.

In any case, try experimenting with your approach to lessen your subscribers’ email load Tuesday through Thursday, when most business emails are sent.

6) Engage with contacts who’ve submitted forms, not contacts whose information you’ve imported.

When someone fills out a form and provides their email address, their engagement rates are typically higher than cold contacts you’ve imported from a list. That’s because they want to hear from you and chose to engage with your content — they’ve told you this by filling out a form. This is evidence that the inbound marketing methodology is working for email marketers.

And by the way, don’t buy email lists — you’re only hurting your credibility and annoying people who haven’t asked to hear from you.

7) Suppress your unengaged subscribers to avoid sending graymail.

You may be sending spam without knowing it, and that’s because the definition of spam has changed. Graymail refers to bulk email messages that aren’t technically spam because the recipients gave you their information, but the fact of the matter is, they get your emails and don’t touch them. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the probability of them ever opening your messages is going way, way down.

Stop sending graymail, and listen to what people are telling you by not opening your emails. Start suppressing your unengaged subscribers. That way, your open rates will increase, and inbox providers will see that you’re responding to subscriber behavior.

8) If people are unsubscribing, don’t worry too much (yet).

You can’t please everyone, and unsubscribes will happen. Luckily, your subscribers didn’t mark you as spam — they simply told you, in the nicest way possible, that they’re not interested in hearing from you anymore.

Don’t be too worried yet, but if more people keep unsubscribing, try to identify the potential cause. Consider suppressing or sending fewer emails to subscribers who aren’t engaging as much.

9) If people stop opening your emails, figure out what’s going wrong fast.

If your email open rate is falling, it means you’re missing the expectations of your recipients and that you should prepare for worse outcomes. It’s a leading indicator that spam complaints and unsubscribes are coming, and you should immediately suppress your unengaged subscribers to show email providers that you’re responding to feedback. Test different emails to see if you can improve your open rates.

10) If people mark you as spam, immediately stop sending email and identify the source of the complaints.

If you’re being marked as spam, your domain reputation is at risk, and you could become blacklisted by email providers. Whether the spam complaints are caused by a new source, bad forms, or you missing expectations of your list, slow or completely stop sending emails until you figure it out.

If you aren’t getting unsubscribe or spam complaints, that doesn’t necessarily mean you’re in the clear — the messages could be going straight to recipients’ junk folders.

11) Be thoughtful about your subject line.

Don’t write clickbait email subject lines. When people click on your email and then immediately bounce away when they realize your subject line wasn’t genuine, your clickthrough rates will suffer.

For best results, customize and personalize email subject lines and experiment with emojis. Pro tip: Read subject lines out loud before sending. Would you open that email if you received it?

12) Remember: Email is getting harder, but it’s still working.

Every year, engagement rates start to slip, and it gets harder to reach people’s inboxes. This doesn’t mean that email marketing is losing its efficacy, it’s just getting more competitive. The divide is growing between email marketers who know what they’re doing and those who don’t, so make sure to put in effort to test different strategies and keep your subscribers engaged.

What is your company's top marketing challenge?

So, How will you be changing your email marketing strategy in 2017?

For any other query on email marketing/inbound marketing contact us or schedule free consultation with an expert.