We all are aware of latest marketing trends and their ads campaign which are running (Google and Facebook) Worldwide access to the internet via smartphones, tablets and computers which has driven the success of many companies.
Most notably, Google has witnessed staggering growth as a result of technological innovation.
Change is largely familiar with Google as the dominant search engine platform. Google operates in multiple verticals consisting of mobile operating systems, hardware, video technology, and social media.
Facebook’s growth came as a result of widespread use of its social media platform. Connecting families, friends and colleagues through an easily-navigable website were innovative at the time. But in addition to conquering social media, Facebook’s business ventures consist of the acquisitions of Instagram, WhatsApp, and VR.
Google and Facebook credited as entry into new markets via web-based search and social media, it’s an advertising service offered by Google and Facebook that drive continued revenue growth with massive audiences. As Google AdWords and Facebook Ads, both operate through pay-per-click advertising channels. Although the difference between the two advertising services may be apparent, quantifying the maximum return on investment is difficult.
Google AdWords & AdSense
Generating over 95% of revenue in last year Google AdWords is an online advertising service that allows companies to leverage new audiences. It primarily focuses on keywords that users type into search. Through efficient search engine optimization and Google AdWords, companies can seamlessly attract website traffic but be operating on a cost-per-click basis, companies are only charged when their ad has been clicked.
Facebook earns revenue from advertisements sold to companies. In fact, a majority of Facebook’s revenue is generated from a website and mobile advertising. Facebook Ads target user profiles and advertisers can use information like age, gender, and geographic location to target an audience network. Furthermore, user “Likes” will generate the appearance of ads like keywords on Google AdWords.
Due to the nature of Facebook’s website, the average session tends to last much longer than a typical Google search. As a result, user information collected from Facebook offers a better representation of an individual’s consumer habits. Advertisers use this to target audiences more likely to purchase their company’s goods or services.
Over the past 10 years, the expansion of mobile technology has transformed the consumer landscape. From the inception of the smartphone and later the tablet, mobile advertising has become the primary focus for companies and advertisers. Currently, mobile advertising is broken down into a two-company race one is Google and another is Facebook.
Under these criteria, Google will be more Muscular than Facebook in web and mobile advertising. Well if it comes about online marketing, web presence, leads, conversions and traffic of each website, Google and Facebook are generally believed to be the best platforms for advertisers to reach their target audiences.
No, I am not a ‘Techie Nerd’. I am just some random customer who bought Moto C Plus Mobile a few months back. This review won’t be having in detail technical specifications or post-mortem of a smartphone at a professional level. This review as simple as possible. Actually, that’s my intelligence level when it comes to explaining a smartphone. So, hang on and I promise by the end of this article you’ll get a clear picture of Moto C Plus Mobile phone. Read more
Rise of the Dedicated Shopping Day – Infographic In terms of retail, we have witnessed a huge shift in shopping behaviors over recent years. With the advent of E-commerce websites, people can now access so many products and services without even setting foot into a physical offline store. This of course presents a challenge for retailers but it presented and presents many opportunities for online retailers.
As a result we have seen the advent of the dedicated shopping day. This has allowed retailers to create focus and buzz surrounding their product offering(s) and has been hugely successful in generating huge volumes of sales for these online behemoths. For the consumer, it has resulted in a vast array of well priced and at times hugely discounted products.
The guys at Carvaka have put together this Infographic below which details many elements of dedicated shopping days that will spark some interest. It highlights some key statistics and facts and also focuses on the monumental rise of the current most “popular” or lucrative dedicated shopping day in the world. See below to learn more!
Businesses today are certainly not lacking when it comes to access to customer data. According to new research – companies can sum up their customers’ interactions across multiple touchpoints, which understand their behaviour, preferences and expectations better than ever before.
It’s clear that whilst the digital age has opened up exciting new ways to engage with audiences and amplify brand communication, the challenge is standing out from competitors and being the voice via customers. So, with discreet customers in control of their journey and quick to become frustrated by businesses who don’t seem to understand them, what can brands do to prove they have a deep understanding of their needs.
We believe the secret lies in smart segmentation with basic abstraction by age or gender doesn’t go far enough anymore. If marketers want to build great relationships with their customers, they need to create a relationship with the customer as one of the part.
Tour of customer engagement programmes in Past
Back in the 1990s, Customer Relationship Management (CRM) technology, or a company’s own database system, underpinned the way organisations stored and managed their customer data. This technology was functional but lacked sophistication as it ensured that employees knew who they were talking to, and could access the necessary details of the person on the other end of the line. Customers were often only rewarded based on purchases made and how long they’d used the company rather than preempt what they may want or need at their current or next life stage, for example buying their first home.
Tour of customer engagement programmes in Present
Today, businesses need to meet the needs of tech-savvy and multi-connected customers who expect real-time responses with minimal effort. The key challenge, therefore, is companies having the ability to interpret customer data and use it to fuel insight. We all know how annoying it can be to sift through emails or scroll past ads on different social channels, that have no correlation with our lives. At best, irrelevant offers can be a mild nuisance to customers, but at worst, making assumptions can risk causing offence. Just because customers are in the same age supports does not mean they are a group of people who share the same behaviours, needs, attitudes or desires in life.
Tour of customer engagement programmes would be in Future
In the past, life stages were more fixed by ages. Now the lines are blurring and things are more fluid. In the world of “Digital Marketing Generation”, it may not fit into expected patterns of the customer journey. Having so much data availability with them, companies should have the ability to be smarter about building a much more holistic view of their customers which will enable personalised, relevant interactions – giving people what they like most, at the right moment. These include people who prefer to manage aspects of their life with digital technology.
These examples show that next-gen engagement is more than data-driven marketing; it’s about getting to the intangibles of human motivation and encouraging behaviour to create more rewarding journeys, thereby understanding and making the most of the relative value of different rewards to different people.
We know that many loyalty programmes in the past haven’t worked because they’ve not been personalised enough. If businesses want to truly become a valued part of their customer’s lives, better-personalised programmes are the answer.
We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, then you’ll start to see real and sustainable results.
Being a passionate digital marketer and always do research on the new trends and new technologies related to Digital Marketing and following all the latest articles which highlight more knowledgeable information.
Are there any other online resources you want to share with us, Feel free to give your valuable recommendations!
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
If you are a business owner, I’m sure you know that having a good reputation is very important for business growth. The same way it goes for digital reputation, as most people in today’s digital business lifestyle go online when they have a problem or require information regarding a specific product or service. So that it is important to have an online reputation management to help you with social media and other digital marketing campaigns.
It helps maintain positioning
ORM is very important for a brand’s position in the market. Once the negative material is shared on the internet about a brand, more often than not it ends up losing loyalty and followers. This can in turn down the brand’s bottom line and it will be hard to earn customer’s trust.
Having professional staff is the foundation for a successful workplace. The top individuals in every industry are forever head hunted and by knowing that, they likely research your company and look all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.
Data is priceless and a brand can never have enough data. Data collected through ORM monitoring helps the business formulate effective marketing and communication strategies based on the online conversations and trends. Product development and improvement can also benefit immensely from the data collected via ORM process.
Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.
Show your best side
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them. Once again if you have a negative reputation online.
During a crisis online it is very common to have inside information available but is often leaked to external sources before reaching all of the essential channels. Back in the day, it was easy to remove the issues internally before they went out to the public. In today’s technology driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.
It’s a fact that customers prefer to buy brands they trust. Having done their due diligence via internet search, trust and credibility form the basis at which the customer finally spends their cash. With an effective ORM strategy and a good Search Engine Optimization for your website, search results will always work to a brands favor. Your company or brand is only as good as your reputation.
We all know how hectic work days are going in Companies.
Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign, and the list goes on.
It can be difficult to balance everything you need to do while also making sure your marketing is hitting the right audience, at the right time, with the right message, to successfully generate new business. That’s why we’ve seen many companies turn to marketing automation.
So, Let’s Start Off With the Basics Definition – What is Marketing Automation?
We all heard the term marketing automation before but perhaps we haven’t really dug into what it is actually means!
Marketing automation simply refers to software that exists with the goal of executing marketing actions (i.e publishing social media posts, sending out emails etc) without any manual effort. This software, when used correctly, nurtures prospects with helpful and personalized content that is meant to convert them into loyal customers.
95% of the most successful users agree marketing automation is “very important” to the overall success of their marketing. Let’s go over some of the benefits so you’ll see why marketing automation is important for marketers and business owners.
1. It Saves Time
When you automate your social posts and ads, on average, you save more than 6 hours per week
You can increase your reply rate by 250% by automating your outreach and follow up emails
You can save 80% more time by setting client appointments or meeting with an automated tool
No longer do you have to go into a tool every morning and schedule your social media posts for the day or ship one-off emails. Thanks to marketing automation, you can schedule everything you need ahead of time, which will free you up to do other marketing activities.
Who doesn’t like to set it and forget it?
More than that, all-in-one marketing automation tools such as HubSpot, will save you time jumping from platform to platform. When you’re constantly flipping between tabs just to get a campaign in motion, you waste a lot more time than you’d think.
2. Helps You Get More Out of Your CRM
First off, I want to point something out – CRM software and marketing automation software are not the same thing. I’ve heard some people use the terms interchangeably, but they are definitely different. CRM (Customer Relationship Management) software is more contact-focused and usually used more by sales. This type of a system saves contact information such as names, addresses, phone numbers, and often behavior or conversations they’ve had with you.
Marketing automation is well known as marketing-focused. In addition to saving crucial contact information, it also sheds light on where your contacts are in the marketing funnel, what resources they’ve downloaded, what web pages they’ve interacted with, and most importantly, enables you to set-up processes that will automatically perform crucial tasks for you based on these interactions.
While great on their own, CRM and marketing automation software are even more valuable when they both combined. When you use a marketing automation tool with a CRM integration, you’ll have the benefit of seeing your contact’s sales and marketing activities all in one place.
3. Gives You Big Picture Data
When figuring out how to increase ROI and ensure the success of your business, you need to have direct access to your critical marketing KPIs. However, if you use 2-3 separate tools, it’s likely you spend an unnecessary amount of time switching between platforms and find it much harder to tie your metrics directly to your campaign. A marketing automation like HubSpot allows you to tag all of your marketing activities with the campaign they’re associated with and also see comprehensive analytics of your traffic, conversion rates, clicks, etc. all in one place. Robust, multi-functional tools like this give you a big picture of your data and how everything works together, rather than forcing you to jump from platform to platform.
Believe me, it’s a lifesaver.
Even more, you can access reports and look at how everything is performing in real-time, it specifically designed to track how your marketing efforts are affecting your sales, you get the visibility you need to pivot your strategy immediately.
With a marketing automation tool, you can rest easy knowing that your online audience will receive the same, and consistent, experience based on their actions. With marketing automation, this is all done on its own; no need to worry about manually sending out emails to your database. This ensures that no matter when a user jumps into a workflow, they’ll always get optimized messaging.
5. Enables Personalization
Personalized emails deliver 6X higher transaction rates, but 70% of brands fail to use them. A great marketing automation tool makes personalizing content to your personas easy. When a contact receives an email that looks as though it was personalized for them, they’ll be more likely to open it and engage.
I think it’s safe to say we’d all go for the latter!
With marketing automation, these personalized workflows are easy to set up and deliver incredible results. It’s all about reaching the right person at the right time with the right message. It’s about customizing your content to meet your personal needs and/or provide the solutions they’re looking for when they need them.
Marketing automation makes this a way of life.
Marketing automation creates a more systematic approach to marketing that we can track and monitor. It shows full visibility to easily attract new users, convert them into leads, and nurture them through the sales funnel. There aren’t any surprises along the way or contacts being lost without you realizing it.
Why wouldn’t you invest in marketing automation?
1. Figure Out What You Need
What are your goals? What the marketing activities you perform currently? Are there any you want to start to do in the future? All of these are things you should keep in mind when choosing an automation software.
Take some time to figure out what you need to be connected to your marketing automation software tool then use these to evaluate your options.
Forms and Landing Pages
SEO and Keywords
2. Do Your Research
Some of the biggest players in the game right now are HubSpot, Marketo, and Pardot, but there are lots of other smaller options as well, the newest being MailChimp.
Known for its email services, MailChimp just announced that it’s going to offer free marketing automation features for all of its users. As it’s just now getting into marketing automation as AI, bots, and automation are becoming the new norm.
We’re in an age where everything in marketing, and frankly our lives in general, is driven by technology. Small businesses and marketers who are trying to scale don’t have the time to sit down and send out one-off messages anymore. They want and need tools that can run and service their customers even when they are away from a computer. Marketing automation helps make that possible.
It’s an all-in-one marketing automation tool with a full CRM we’ve found works extremely well, no matter if you’re B2B or B2C, selling products or services, or if you’ve got a big or small business. The breadth of this tool allows us to get the results our clients are looking for.
3. Start a Free Trial
Many of the marketing automation tools I mentioned above offer a free trial and believe me, you’ll want to take advantage of it. A free trial will help you get a better understanding of how the tool works and what you can and cannot do before you make an investment.
Once you’ve got a free trial set up, integrate anything and everything. Play around. Go crazy. This is the time to see if it’s worth investing in.
4. Connect With Someone From Their Team
Even if you don’t have any questions, make sure you make the connection to a representative on their team. Tell them what your goals are and what you’ve done with the tool thus far. They’ll be able to tell you if there’s an important feature you might be missing.
If you think it’s a good fit and that your team can help put the tool in motion, then don’t sit around and wait. I’ve heard it multiple times: “I thought it was a good fit but I figured I’d wait and see if I needed it.”
This is basically saying you don’t want to make more money. Delaying will only cause you to miss great opportunities to improve your productivity and marketing performance and increase your ROI.
I know it’s a bold statement but I believe marketing automation is the future of marketing if you want to be successful.
SEO, the art, and science of ranking well in search engines are one of those things that are easy to learn but hard to master, so let’s focus on the easy part. You’ve got a website and it’s not ranking in Google so well for whatever search term you are coveting. So what do you do?
Here are some simple things you can do, or even better tell someone else to do, to get your SEO strategy in gear:
1.Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? What are different modes are they in when they are searching? Are they ready to buy? Are they just doing research?
To get an idea of search volume uses Google’s Adwords Keyword Tool which can be found here:
The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page. Put the search terms you are targeting in your page titles. In general, keep the titles as brief as possible while at the same time making them appealing to searchers. No easy trick. Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly. And if your website developer tells you these are really hard or expensive to change, get a new website developer.
3.Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:
site:yoursite.com intitle”the words in the title”
The results of this search will show all of the pages in Google that have these words in the title. Once you identify these problem pages you can update the titles to make them unique. And make sure you add your city name to the titles as a lot of people search for your service in your city.
It also couldn’t hurt if you added some text to the actual page that uses the keywords you are targeting as well, in both the body of the text and the h1 tag, which is typically the headline of the page. If you don’t have a page that targets the keywords you are using, add a new page that does. You also should check the meta descriptions tags of each page to make sure those are unique as well.
4.Add a Few Internal Links
The number of links a page gets from its own site and which pages link to it matters. The homepage is the most important on the site and so the pages that are linked to from the homepage are also important. Figure out which pages you want to rank the most from pages to other pages. Make sure you use relevant keywords in the text of those links.
5.Add Your Address to Every Page
Ideally, every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines. If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the homepage too.
6.Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well. At the least, you should go to each one, claim your profile and make sure they are linking to your site. You may be surprised at how much business you can get from these free listings. Here’s of sites that offer a free yellow pages listing:
7.Maintain the Chain with all Social Media Channels
Make sure your website is linked to from your profile. Then link to these video pages from your site with the keywords in the link text. You will be amazed at how easy it is for these pages to rank for your search terms.
8.Add a Blog To Your Site
A blog is just a simple way to add pages to your website. A good, or even worse, the web developer should be able to set up a simple blog for you in a few minutes. If you don’t want it super customized it shouldn’t cost that much. Once it up starts writing a blog it will instantly be added to Google, and each of those posts has a chance of ranking for the term you are targeting.
9.Make Sure You Don’t Have Any Technical Issues
There are a number of technical issues that could be preventing your site from ranking. An easy way to identify them is to sign up your site to Google Webmaster Tools at www.google.com/webmasters/start. By copying a short line of code to your site you can get an idea of some of the common problems that Google is having with it. Google provides you with some detail about the problem. There is not much you yourself can likely do about these problems, but you can at least show them to your website developer or an SEO guy and ask him/her to figure it out.
Now, none of this stuff will work very well if you don’t have any links to your site. The big search engines look at links from other sites as a sign of quality and trust. So you should spend the remainder of your five minutes thinking about what other sites you think you can get links from.
There are hundreds of other ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, making a fool of yourself in public, etc.
It’s important to understand that SEO is not a one-time thing just like running a TV ad campaign is not a one-time thing. It’s a marketing tactic like any other. And as more people use the Web to find local services, SEO could become one of the more important components of your marketing plan.
Google Shopping Ads, also called Product Listings Ads (PLAs), which are an efficient and affordable way to drives sales for the businesses. It help to capture customers moment of their shopping intent due to their prominent placement on search results pages and with their visual format. Google Shopping campaigns are often lumped in with traditionally paid search campaigns, but they’re actually quite different. Yes, they’re based on a cost per click pricing model. And yes, they can be managed within the AdWords interface. But that’s really where the similarities end. To be successful with Product Listing Ad campaigns, you need a unique strategy and specific tactics to complement the other marketing campaigns you undergo in your e-commerce platform.
Product listing Ads are targeted by products and product categories, not keywords. Advertisers set a bid on a product, and then Google decides which keywords are relevant such as product name, category, image, pricing, color, size, availability, brand, and description.
Here are some important tips for managing and optimizing your Google Shopping campaigns.
Optimize Your Feed with SEO-friendly Tactics
SEO, the most important element in your campaigns (Title or a feed manager), including brand name, color, size and material in the product title make sure your title as well as the description should be clear, descriptive and useful for the customer.
Ensure that each product has a relevant and targeted image. Use photos that differentiate your product from others listed in Google Shopping ads, helping your ad stand out among the competition.
Add negative keywords to indicate which should not be show on. Start by adding known irrelevant terms, then continue to review your search terms report to identify low performing terms. Negative keywords can be used at the campaign level or added to specific ad groups. An easy place to start is borrowing some of the negative match tactics used in your Adwords ads.
Eligible for Ratings & Review Count
Sometimes Google will show a star rating and review count under the product title in PLAs. These ratings can help to make your ad stand out, and showcase the quality of your product. The ratings and reviews are aggregated from multiple sources.
Best Selling Products
You should focus on your best selling products. Consult your BigCommerce analytics or Google Analytics data to see which products are demanding more. Add these best sellers to a specific ad group and raise the bids to increase exposure of these popular and profitable products. If a product isn’t performing well in Google Shopping, remove it from its current category and place in a new ad group with a lower bid.
Larger Feeds Get Better Exposure
If you have few items for your product catalog, then start with a single ad group, rather than breaking out the account into multiple ad groups or product categories. This will help you to determine the better track and optimize performance through this-single ad group.
Send Your Feed to Google Every Day
Google will ensure that all information is current and accurate. This can help to increase the likelihood of placement, as Google favors merchants that provide consistent and clean data. It also creates a better experience for searchers, making sure that the information they see in the ad is the same information they see when they click-through to your site.
Optimize Feed for Automated Extensions
Automated extensions use the information to submit Merchant Center and through your data feed to show free shipping or price drops. Ensuring these messages will increase the likelihood of extensions being added to your ads.
Make Sure to Include GTINs
Google states that Global Trade Item Numbers (GTINs) help to determine about all new in-stock products which is advertised through Shopping campaigns to increase its exposure with more details on the product.
We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.
How To Optimize For Facebook
Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.
If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it.
Facebook offers many different- different call-to-action button options which include –
How To Optimize For Twitter
There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this, there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that is relevant to your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic.
Here are some helpful tools for using hashtag research-
How To Optimize LinkedIn
If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including a keyword relevant to your business or blog naturally.
How To Optimize Instagram
Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.
How To Optimize Google+
Google+ is often getting too much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessible offers a section for relevant links to other web properties. As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and share your content on Google+ will help attract more attention to your content and it helps you to take up more space in the search results.
How To Optimize Pinterest
Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and makes the Pinterest profile to public so search engines which can find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.
How To Optimize YouTube
YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips –
Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First, think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website.
What did you want to say about Social Media Optimization?
The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.
We may initially have different perspectives on how to achieve the best results, but by working together as a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing: www.singhanita.com
Rulebooks for Community Social Media Optimization (SMO)
Social Media Optimization riot and has been quoted by voluminous blogs and broadcasting sources around the sphere. For existences now, Search Engine Optimization (SEO) for websites has been improved into a fine art with entire companies devoting considerable effort to defining best practices and publicity the value of SEO for raising a site’s performance on organic search citations as it is a set of strategies with the broad aim of bringing more people to your website by improving your search rankings. But SMO, people find you online It can be tempting to think that having huge numbers of links scattered across different social platforms which constitutes SMO.
The conception behind SMO is modest implement changes to optimize a site so that it is more easily interconnected to, with the social media searches on a convention of search engines.
Rulebooks we use to, escort our thinking with steering an SMO for a client’s website.
Growth in linkability – This most important import for the websites. Many sites are hardly updated and used simply. To optimize a site for social media, we need to grow the linkability of the content. Adding a blog is an abundant step, were content that occurs elsewhere into a useful format.
Spot tagging on social sites – Tallying content features like quick buttons are one way to make the process of tagging pages easier, making certain pages included in the list of relevant tags, suggested records for a link, and making assured to tag our pages first on popular social sites, including the homepage.
Flagship to the inbound links – Used as an indicator for the attainment of a blog, as well as a website to inbound links which are overriding to the rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear swags.
Comfort your content tourism – Unlike much of SEO, SMO is not just about making deviations to the site. You have content that can be handy, such as PDFs many other electronic gazettes. Submitting them to relevant sites will help your content tourism further, and ultimately drive links back to your site.
Boost the mash-up – In a world of co-creation, it pays to be more open about permitting others to use your content. Your ideas of providing to their site which fuelled their growth. Content through RSS (Rich Site Summary) also makes it easy for others to create mashups that can drive traffic or enlarge your content.
There are voluminous rulebooks and techniques which are starting to uncover as this idea gets more sophisticated. In the meantime, we are always on the lookout for new concepts in Social Media Optimization to encourage even better thinking.