Artificial Intelligence is the Smart Maketer’s Secret weapon

The marketing industry has changed in the Last 10 years. We will see even more in the coming years. Artificial Intelligence is no longer something PhD’s work on quietly in the background. It’s already having an impact on many industries — and marketing is next.

Artificial Intelligence (AI) is widely expected to be the biggest revolution in digital marketing since the Internet. marketers can free up time to think creatively and ensure that AI efforts are aligned with strategic goals.

Definition of AI:

“Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.

An attempt will be made to find how to make machines use language, form abstraction and concepts, solve kinds of problems now reserved for humans and improve themselves.”

Artificial Intelligence is the Smart Maketer’s Secret weapon

AI Applications in Digital Marketing are growing very fast as customers engage more on digital channels like articles, mobile, email, websites, audio and video.Here are some of the changes that will seen due to the inclusion of AI in digital marketing

  1. Smarter Search
  2. Natural language processing (NLP)
  3. Segmentation
  4. Chatbots and messaging

Smarter Search

The people do not need to go to the stationary or a shop to search for the books and products related information in today’s situation. They are connected with the internet, and that is what is needed. They can find anything on the internet in a matter of few clicks. The combination of social media platforms and advanced search engines are making the task of finding information a lot easier than ever before for the internet users.

Natural Language Processing (NLP)

It is one of the most powerful features of AI. This NLP feature is allows that the machines to process and understand human languages. And also allow the machines to formulate responses. If the machines can understand feelings, sentiments, opinions, and so on, then it can become easier for the people to conclude AI.With this NLP, it becomes easier for the corporations understand the needs of the customers on a global scale.

 Segmentation

Segmentation plays an important role in creating successful online marketing strategies. Categorizing an audience on the basis of gender & age is not enough. Marketers have to go a little further and make segments based on interests, preferences, location, devices and engagement. AI can help marketers target individuals or a group of people with more specific inclinations and needs.

Chatbots and messaging

There are numerous chatbots that can be seen on the website; however, the quality of chatbots is increasing with the time. The major messaging platforms, such as Facebook Messenger, WhatsApp messenger, and so on are already using AI to improve their quality. And, the chatbots allow an instant reply to customer queries, helping the brand to build a better customer relationship.

Digital Marketing

Why Digital Marketing Trends Are Evolving???

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT and more businesses and brands have always had to be on their toes to figure out what’s coming next.

Digital Marketing

Digital Marketing Trends Which Your Business Needs To Try!

If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital at least if you want to make any headway in reaching them. The scope of digital marketing application is massive and, although it’s not about social media marketing.

According to digital strategy – Social media marketing is just one type of digital marketing. Alongside this marketing channel, e-commerce business should use other means to diversify their digital marketing strategy. By relying on PPC ads, native ads, SEO and email marketing, e-commerce business can seize plenty of new opportunities in the fast and ever-growing online world.

Such Businesses who understand the swiftness about marketing trends they can only evolve a marketing strategy for the next year. This could be a lookout for new marketing trends and how it could be affected.

Here are few exciting marketing developments which will be explored in 2018.

 Smartphones will see increased marketing dominance.

The desktop’s relevance is swiftly going the way of the old traditions, as mobile devices continue to eat up market share when it comes to all-around usage, especially in advertising, customer engagement and conversion rates.

Pay Attention – Digital Marketing Trends

Obviously, mobile phones should be a serious marketer’s device of choice, heedless of industry, business size or offering & with Google’s alteration to a mobile-first algorithm, mobile content-indexing and ranking are guaranteed to tilt marketing more in favor of mobile phones.

 Videos will be continuing to prescript other ad media.

If a single picture is worth a thousand words, then a minute-long video is worth a million words. In other words, video marketing is the new nipper for digital advertising. Recently, video content has proven to be the most effective medium when it comes to garnering traffic and engagement, gaining leads and boosting conversions.

Content Strategy will develop outdated.

Your audience is likely made up of new, seasoned and prospective customers of different ages and from different cultures and geographic locations. It would be heady of you to expect that they will all respond the same way to the same content. That’s why you need to take their individual needs and requirement into consideration.

For 2018, your business should concentrate mainly on creating a memorable video content that stays true to your brand strategy. Do your SEO a world of good by adding relevant content to your website, landing pages, services offers, and ads.

Ejaculate 2021, a video will record for 85% of all online traffic according to a visual networking index in markets. When you’ll crunch the information from all the new researches & reports, you’ll be noticing how rapidly marketing trends are changing as the year’s pass. Following that we need to update our self with exciting marketing developments.

Voice Search Optimization

What Will Be The Impact Of Voice Search In SEO – 2018

Voice search is positively growing at a rapid gait.It’s for good reason as it is fast, convenient and allows you to search on the spell, isn’t it cool.

As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

VOICE  SEARCH SEO

Here are some ways that the rise of voice search will shape the

Future of SEO.

  • Voice Search vs. Text Search

The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

  • Impact of Voice Search on SEO

As per  Research- Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.

  • Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind.

Lets watch out what are these…

  1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.

  1. Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

  1. Integrate Long-tail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the step-up of such long-tail keywords.

  1. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.

Note:While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

  1. Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

What are some other ways you think voice search will impact SEO in the future?

Share your opinion in comment box.

Video Calling feature on Instagram

Video Calling feature Coming soon on Instagram!

Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

Video Calling feature on Instagram

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won’t be released for a few months. Once it’s rolled out, you’ll be able to start a video call with any Instagram user who’s accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What about you? Are you excited for video calling on Instagram? Or will it become more cluttered? Let us know in the comments below.

Want to know what All Google Algorithm Updates and its Effects?

In past SEO was the easiest thing to do. Just some basic level of work performed aggressively used to result in top ranking and good growth in organic traffic for a website. Its started resulting in irrelevant content on Google SERP. Hence to counter this and make search engine more appropriate with information google algorithm started getting transformed. With a change in Algorithm digital marketing experts started strategizing in technic to counter it and appear higher in search engines. Since then this begin a practice performed frequently by both Google and digital marketing experts.

Following are the details of each algorithm updates and what it means.

1. Panda
Launch Date: February 24, 2011
Effects: Duplicate Content, Low Content Strength, Keyword Stuffing, User Generated Spam.
The main aim behind this Google algorithm update was to rank high-quality sites up in SERP and reduce ranking for websites with low-quality content. Content duplication from good websites is the main factor responsible for the low-quality sites. Initially, Panda was a filter rather than part of Google ranking. But in January 2016, it is officially integrated into the core algorithm.

To Overcome from this,

  1. Create high-quality content that should be trustworthy.
  2. The content should be original.
  3. Use high-quality images.
  4. Check the spellings and grammar mistakes in the content
  5. Check for Plagiarism, Use tools like Copyscape.

2. Penguin
Launch Date: April 24, 2012
Effects: Irrelevant links or Spammy links.
The main aim of the Penguin update is to penalize the websites having irrelevant and unnatural links coming up high in search results. Before this update, the links coming from any website also elevate rank in the search results. Unlike Panda update, Penguin update is a part of Google core Algorithm and works efficiently in the real time.

To overcome from this,

  1. Monitor your link growth regularly.
  2. Run regular audits with backlink checker tool like SEO Spyglass

3. Humming Bird
Launch Date: August 22, 2013
Effects: Low-Quality content and keyword stuffing
The main aim of the Hummingbird update is to provide better results for the search queries. Before this update, there are keyword based answers and provide options to search more and more by the user. By incorporating the Hummingbird algorithm in the Google core algorithm, it made possible for a page to rank for a query even if it doesn’t contain exact match word the user entered. This is achieved with the help of natural language processing that relies on co-occurring terms and synonyms.

To overcome from this,

  1. Concentrate on keyword research, Use long tail keywords.
  2. Carefully research on the related searches, synonyms and co-occurring terms.

4. Pigeon
Launch Date: July 24, 2014
Effects: Poor off-page and On-page SEO.
Pigeon update is to provide local search results to serve the users in a better way. In this update, the user’s location plays an important part. The update created closer ties between the local and the core algorithm.

To overcome from this,

  1. Get listed in relevant business directories and reach out webmasters asking to get listed with Link Assistant.
  2. Use Accurate citations and local keywords.
  3. Good reviews and give the response to negative reviews.

5.Mobilegeddon
Launch Date: April 21, 2015
Effects: Lack of mobile-friendly pages.
This update ensures that mobile-friendly pages rank top of the mobile search, while pages which are not mobile optimized are filtered out from the SERPs or ranked down.

To overcome from this,

  1. Design mobile-friendly websites.
  2. Use Google mobile-friendly test will help you to see which aspects that the page’s mobile version needs to be improved.

6. Rank Brain
Launch Date: October 26, 2015
Effects: Poor UX, Lack of Query Specific relevance features.
Google Calls RankBrain Algorithm is the third most important ranking factor. It is a part of Google Hummingbird algorithm update. This update helps Google understand the meaning behind the queries and serves best matching results to the user. The general opinion of RankBrain is that it identifies relevance features for web pages ranking for a given query.

To Overcome fro this, Optimize the content for the relevance and comprehensiveness with the help of competitive analysis.

7. Possum
Launch Date: September 1, 2016
Effects: Competition in your Target Location.
This update ensured that local search results differ more depending on the searcher’s location, the closer you are to the business location, the more likely you are to see it among the results. Possum also boosted the businesses located outside the physical city area.

To overcome from this,

  1. Target more keywords and expand keywords list.
  2. Use the tools like Rank Tracker and do location-specific rank tracking.

8. Fred
Launch Date: March 8, 2017
Effects: Thin and Ad-centered Content.
Recently Google confirmed the update, Fred algorithm targets the sites which violate the Google webmaster guidelines. The Majorly effected by this update are blogs with the low-quality post that appear to be created mostly for the purpose of traffic and ad revenue.

9. Maccabees
Launch Date: December 12, 2017
Effects: Sites targetting many keyword permutations
The main aim of this Google algorithm update is to target sites which uses massive arrays of keyword permutations. For example, the travel sites which targets all the destinations they serve and add landing pages for {Destination subname}+{Activity name}and sometimes even go beyond that. If they are service-based, they would target {city name}+{service A} and then {city name}+{service B}and so on.
Thus there were many styles and types of websites doing this across e-commerce. blogs and more

Make Appropriate SEO Strategy and Get Well Developed Business

Today’s businesses are directly or indirectly dependent on online media. It is hard to believe companies today do not follow the search engines update to boost their websites and blogs ranks. In as much as, the business follow the rules of online channels, you as a business owners must follow the search engine optimization strategies to boost your business and to develop it to get more visitors for your websites or blogs, through with you get potential customers on a regular basis. Read more

How You Know You’re Doing SEO the Right Way

In the time it comes to SEO or Search Engine Optimization for a new website or blog, some businesses can certainly be intimidated because of the amount of information out there. And sometimes, whether they do not have the assistance of an experienced as well as skilled in house search engine optimization specialist, they will not to anything. Read more

A Great Way To Increase Your Profit Through iPhone App Development

Mobile app development has turned into a vital recipe for the flourishing of any industry today. Inside a brief timeframe, apps have infiltrated relatively every known industry — entertainment, wellbeing, finance, training, business, communication, workmanship, travel — and so on.

More than 22 % of the worldwide Smartphone market share is held by Apple’s iPhone gadgets. By November 2017, Apple achieved 1 billion telephones in deals.

Read more

Simple Guidance For You In Cloud Computing Services

What is cloud computing?

Cloud computing is a term used to portray an extensive variety of technologies, so it is essential to be clear about what we mean by cloud computing in this direction. We utilize a wide meaning of the term in this direction all together to cover all the primary executions of cloud computing.

Definitions

Cloud computing is characterized as access to computing resources, on request, by means of a system.

Read more

Multimedia Content

How Multimedia Content Considered As A Origin For Blog?

We have recently talked about the evergreen content how to create it and why they are important for your site. True, blogs are great for driving traffic, but they aren’t the only type of content that you can create. There are many types of quality content that you can add to your site, not only make it more interesting for your visitors, but the multimedia content has many on-page SEO benefits as well.

Create Huge Multimedia Origin

When talking about blogs, people immediately think of written articles.  Writing is definitely a big part of it, but there are many other things that you can create. Even better by adding multiple types of content together and posting them as one big resource.

Written articles are quite boring to look at. A huge mass of text can be quite discouraging for some, which can put people off from reading it. Any other types of content that you can add to your posts will encourage people to keep reading and stay on your site for longer. A better way of looking at it though is that you are creating a much bigger resource for people to enjoy/learn from it. You are essentially making it easier for people to keep coming back to your site and share your resource.

Think about it, if you were visiting a site would you prefer to share lots of little bits of content on the same subject or one huge resource?

On-Page SEO Benefits

The Added benefit of multimedia content resources is that it makes it easier for search engines to find you.

On-Page SEO is just a term for information that search engines use to identify what your content is about. The more information you can give, the easier it is for them to share it with people.

An article with images, videos, audio, etc. could also be found via Google images, YouTube, etc. if you add a link back to your blog (post), you can get natural traffic that way. What search engines are looking for though is it’s;

  •     Title,
  •     Alt tags,
  •     Keywords and other defining information.

That is what helps them identify what your content is about.

As multimedia resources contain many different types of content on the same/similar subject, search engines will be able to gain a clearer understanding of what your content is about. The easier they can do this, the more people they can send to your site as it will rank higher in the SERPs.

Let’s start with the obvious one – images!

Images are used so frequently that we can sometimes forget about them as readers. If though you were to remove them all, you would definitely notice!  Images are much more than simple window dressing; they can help illustrate a point, convey your ideas more clearly, be funny, entertaining, helpful, etc. That is why you should always strive to include images where you can in your posts.

The more ways there are for people to find your site, the more traffic you will get.

Infographics

An infographic means information with graphics is the only way of displaying information in a unique and visually appealing way. This information can be anything really, though the best are usually created using statistics or data. The best thing about infographics is that they are simply images. You can include so much quality information in one that it becomes very useful to people. These can then be easily shared on social media or uploaded and used on other websites.

Pinterest is a great place to both find and shares your infographics with people.

What is better than a single image? Multiple images of course!

Slideshows are a great way to group together images in one nice, tidy place for people to flick through. If all your images are related then you can package them up as topical slideshows. There are plenty of sites online that will allow you to make a slideshow, as well as enabling you to share it online and embed it into your website.

Video Marketing

Videos are a great way to engage with your audience. More often than not, when given the choice between reading something and watching something, people will choose the later. It is easier to connect with audiences and understand what the creator was explaining when you can actually see/hear them. Tutorials are much easier to understand when you can see exactly what you need to do, instead of reading a description. Sites like YouTube, Vimeo and others are great places to upload your videos to. The added benefit of YouTube, of course, it is owned by Google, which means that they give preference to YouTube videos, helping them to rank higher in the SERPs.

Multimedia content, no matter what it is, is good for your site. You don’t have to add all of the above to each post, but it doesn’t hurt to add one of two to each. It can actually be quite good to go back to some old content and add something new to refresh it. The great thing is, you don’t even have to create the content yourself. Add videos from YouTube and slides from SlideShare and people will appreciate it. You are sharing their content to give them more exposure and you in return get some nice free multimedia content for your site.

Publishing massive resources all the time isn’t possible in most cases. Aim to make them into evergreen content and they could bring in traffic consistently over time.

What type of content do you use in your posts? What content do you like on other sites? Let us know your views about all these in the comment section!