The marketing industry has changed in the Last 10 years. We will see even more in the coming years. Artificial Intelligence is no longer something PhD’s work on quietly in the background. It’s already having an impact on many industries — and marketing is next.
Artificial Intelligence (AI) is widely expected to be the biggest revolution in digital marketing since the Internet. marketers can free up time to think creatively and ensure that AI efforts are aligned with strategic goals.
Definition of AI:
“Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.
An attempt will be made to find how to make machines use language, form abstraction and concepts, solve kinds of problems now reserved for humans and improve themselves.”
Artificial Intelligence is the Smart Maketer’s Secret weapon
AI Applications in Digital Marketing are growing very fast as customers engage more on digital channels like articles, mobile, email, websites, audio and video.Here are some of the changes that will seen due to the inclusion of AI in digital marketing
- Smarter Search
- Natural language processing (NLP)
- Chatbots and messaging
The people do not need to go to the stationary or a shop to search for the books and products related information in today’s situation. They are connected with the internet, and that is what is needed. They can find anything on the internet in a matter of few clicks. The combination of social media platforms and advanced search engines are making the task of finding information a lot easier than ever before for the internet users.
Natural Language Processing (NLP)
It is one of the most powerful features of AI. This NLP feature is allows that the machines to process and understand human languages. And also allow the machines to formulate responses. If the machines can understand feelings, sentiments, opinions, and so on, then it can become easier for the people to conclude AI.With this NLP, it becomes easier for the corporations understand the needs of the customers on a global scale.
Segmentation plays an important role in creating successful online marketing strategies. Categorizing an audience on the basis of gender & age is not enough. Marketers have to go a little further and make segments based on interests, preferences, location, devices and engagement. AI can help marketers target individuals or a group of people with more specific inclinations and needs.
Chatbots and messaging
There are numerous chatbots that can be seen on the website; however, the quality of chatbots is increasing with the time. The major messaging platforms, such as Facebook Messenger, WhatsApp messenger, and so on are already using AI to improve their quality. And, the chatbots allow an instant reply to customer queries, helping the brand to build a better customer relationship.