Social Media/Ramya

The Role Of Social Media In Hiring – Employers And Job Seekers

Interview alone is not sufficient to hire a qualified candidate. The growth of internet market has its impact on job seekers and companies. The transformation of social media has completely changed the recruitment process that works in general. So HR professional will be expecting the up-to-date information from your social media profiles.

Instead it is a best strategy to introduce yourself in a better and effective manner to the employers. The presence of social media is reducing the cost of hiring and can get the best suitable and highly qualified candidates by sparing a short span of time. The traditional way of job posting is not working anymore.

Social Media platforms are important for job seekers to showcase your profiles. The rise of other social media channels popularity, LinkedIn has lag behind but LinkedIn Is the best network for job seekers. It is important to make sure that you have built a comprehensive and most effective social media profile.

Social Media/Ramya

Current Generation Of Workers

Workers are using digital platforms and they are versatile in using and easily adaptable to new technologies. So there is no barrier for the employers as the candidate can work at any time. This is the best way of targeting the candidates by posting and attracting them to apply.A Perfect way to reach maximum crowd and narrowing yourself in social media.Facebook is known for advertising a post or content based on people’s interest so it reaches to their profile and will appear depending on the criteria you set. This digital strategy is best to gain maximum reach. 89% of companies plan to recruit on social media. The best online presence of your profile will narrow down your profile.

Social Media for Background Screening

Checking the candidate’s social media profile for further information is not new. Instead it is there since very long time. If the candidate is having professional recommendations or legal issues and can also get the information from google. This will also help in identifying the fake content on Resumes. This gives a call whether to hire the candidate’s or not.

Showcases High Caliber Individuals

Companies want to hire the best deserving candidates. If the company is having a positive branding it will help in finding the highly talented and desired candidate for the job profile.

Best candidates want to work for the best company. If your company has image then your companies branding will draw the star players to your organization. Social Media channel presence is not only important to the candidates but it is also an important for the companies.

Artificial Intelligence is the Smart Maketer’s Secret weapon

The marketing industry has changed in the Last 10 years. We will see even more in the coming years. Artificial Intelligence is no longer something PhD’s work on quietly in the background. It’s already having an impact on many industries — and marketing is next.

Artificial Intelligence (AI) is widely expected to be the biggest revolution in digital marketing since the Internet. marketers can free up time to think creatively and ensure that AI efforts are aligned with strategic goals.

Definition of AI:

“Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.

An attempt will be made to find how to make machines use language, form abstraction and concepts, solve kinds of problems now reserved for humans and improve themselves.”

Artificial Intelligence is the Smart Maketer’s Secret weapon

AI Applications in Digital Marketing are growing very fast as customers engage more on digital channels like articles, mobile, email, websites, audio and video.Here are some of the changes that will seen due to the inclusion of AI in digital marketing

  1. Smarter Search
  2. Natural language processing (NLP)
  3. Segmentation
  4. Chatbots and messaging

Smarter Search

The people do not need to go to the stationary or a shop to search for the books and products related information in today’s situation. They are connected with the internet, and that is what is needed. They can find anything on the internet in a matter of few clicks. The combination of social media platforms and advanced search engines are making the task of finding information a lot easier than ever before for the internet users.

Natural Language Processing (NLP)

It is one of the most powerful features of AI. This NLP feature is allows that the machines to process and understand human languages. And also allow the machines to formulate responses. If the machines can understand feelings, sentiments, opinions, and so on, then it can become easier for the people to conclude AI.With this NLP, it becomes easier for the corporations understand the needs of the customers on a global scale.


Segmentation plays an important role in creating successful online marketing strategies. Categorizing an audience on the basis of gender & age is not enough. Marketers have to go a little further and make segments based on interests, preferences, location, devices and engagement. AI can help marketers target individuals or a group of people with more specific inclinations and needs.

Chatbots and messaging

There are numerous chatbots that can be seen on the website; however, the quality of chatbots is increasing with the time. The major messaging platforms, such as Facebook Messenger, WhatsApp messenger, and so on are already using AI to improve their quality. And, the chatbots allow an instant reply to customer queries, helping the brand to build a better customer relationship.

Digital Marketing

Why Digital Marketing Trends Are Evolving???

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT and more businesses and brands have always had to be on their toes to figure out what’s coming next.

Digital Marketing

Digital Marketing Trends Which Your Business Needs To Try!

If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital at least if you want to make any headway in reaching them. The scope of digital marketing application is massive and, although it’s not about social media marketing.

According to digital strategy – Social media marketing is just one type of digital marketing. Alongside this marketing channel, e-commerce business should use other means to diversify their digital marketing strategy. By relying on PPC ads, native ads, SEO and email marketing, e-commerce business can seize plenty of new opportunities in the fast and ever-growing online world.

Such Businesses who understand the swiftness about marketing trends they can only evolve a marketing strategy for the next year. This could be a lookout for new marketing trends and how it could be affected.

Here are few exciting marketing developments which will be explored in 2018.

 Smartphones will see increased marketing dominance.

The desktop’s relevance is swiftly going the way of the old traditions, as mobile devices continue to eat up market share when it comes to all-around usage, especially in advertising, customer engagement and conversion rates.

Pay Attention – Digital Marketing Trends

Obviously, mobile phones should be a serious marketer’s device of choice, heedless of industry, business size or offering & with Google’s alteration to a mobile-first algorithm, mobile content-indexing and ranking are guaranteed to tilt marketing more in favor of mobile phones.

 Videos will be continuing to prescript other ad media.

If a single picture is worth a thousand words, then a minute-long video is worth a million words. In other words, video marketing is the new nipper for digital advertising. Recently, video content has proven to be the most effective medium when it comes to garnering traffic and engagement, gaining leads and boosting conversions.

Content Strategy will develop outdated.

Your audience is likely made up of new, seasoned and prospective customers of different ages and from different cultures and geographic locations. It would be heady of you to expect that they will all respond the same way to the same content. That’s why you need to take their individual needs and requirement into consideration.

For 2018, your business should concentrate mainly on creating a memorable video content that stays true to your brand strategy. Do your SEO a world of good by adding relevant content to your website, landing pages, services offers, and ads.

Ejaculate 2021, a video will record for 85% of all online traffic according to a visual networking index in markets. When you’ll crunch the information from all the new researches & reports, you’ll be noticing how rapidly marketing trends are changing as the year’s pass. Following that we need to update our self with exciting marketing developments.

Voice Search Optimization

What Will Be The Impact Of Voice Search In SEO – 2018

Voice search is positively growing at a rapid gait.It’s for good reason as it is fast, convenient and allows you to search on the spell, isn’t it cool.

As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.


Here are some ways that the rise of voice search will shape the

Future of SEO.

  • Voice Search vs. Text Search

The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

  • Impact of Voice Search on SEO

As per  Research- Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.

  • Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind.

Lets watch out what are these…

  1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.

  1. Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

  1. Integrate Long-tail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the step-up of such long-tail keywords.

  1. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.

Note:While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

  1. Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

What are some other ways you think voice search will impact SEO in the future?

Share your opinion in comment box.

Video Calling feature on Instagram

Video Calling feature Coming soon on Instagram!

Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

Video Calling feature on Instagram

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won’t be released for a few months. Once it’s rolled out, you’ll be able to start a video call with any Instagram user who’s accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What about you? Are you excited for video calling on Instagram? Or will it become more cluttered? Let us know in the comments below.

Clorful Floral Bunch/ramya-2018

Meaning Of Different Colored Roses- You Probably Don’t Know

Every flower has a wonderful message to convey and a unique story to portrait.Beautiful roses symbolizes different sentiments and emotions.Missed any opportunity in life and fear of losing your loved ones, enjoy the game of life and get the taste of winning too. Don’t fear when spring is near and rose day is here. Convey your feelings when a single rose can speak millions of words.

There is a subtle difference between being interested and remaining committed. Always remember to be genuine then you never feel alone. Cheers your life!

It is that time when love is noticeable all around and individuals around the globe are caught up with making arrangements with high spirits of Valentine’s Day festivities. While countless keep up that they needn’t bother with one day to praise love and esteem their uncommon ones, individuals, anticipate investing energy with their friends and family and companions around this time. And finally there is another set of people who feel shy to share their feelings. So here is a hint for them to convey their message in a more meaningful manner.

By knowing precisely what each rose shading speaks to, you can choose the correct shades keeping in mind the end goal to accurately pass on a genuine message to the loved ones.

Let’s start with a bright and bold color

Red Rose

Generally, red roses have specifically symbolized love. Truth be told; Valentine’s Day would be deficient without this great shade. Red shading rose implies enthusiasm, vitality, persisting sentiment and undying or genuine romance. All around, the red shading rose has been decode as the Lover’s Rose. Artists have frequently utilized its importance to pass on sentiment and love in their lyrics.

Red Rose/Ramya-2018

White Rose

For a considerable length of time, white roses have been utilized for symbolizing, put stock in, peace and trustworthiness. White shading has numerous implications including immaculateness, guiltlessness and youthful love. In numerous nations including Scotland, the blossoming of a white rose in somebody’s home amid pre-winter was taken as a sign of early marriage.

White Rose/Ramya-2018

Pink Rose

To showcase your love, appreciation and thankfulness to somebody, blessing them a pink rose speaks more. This shade symbolizes that you are acknowledging and respecting. Pink hued roses can be talented to partners, to closest companions, to guardians, kin, and even to instructors.

Pink rose/ramya-2018

Yellow Rose

In the Period of Victorian Era, sending a bundle of yellow roses to somebody was emblematic of desire and envy. Today, yellow roses mean precisely the inverse: fellowship. Giving somebody yellow roses implies that you wishes to pass on much appreciated, thankfulness and fellowship. One can never turn out badly with yellow shading roses while praising companions. Yellow shading itself symbolizes daylight, energy and bliss; so it can be utilized to pass on implications like warmth, joy and fondness.

Yellow Roses/ramya-2018

Purple Rose

Purple symbolizes lavishness, sovereignty and grand radiance. Generally people opt for this color of roses when there is a grand occasion to greet the couple with a bundle of roses. These shades are likewise perfect for honoring a lost accomplice or companion. Utilize further shades of purple shading roses for more private settings.

Purple rose/ramya-2018

Peach Rose

Peach roses are so sensitive but so enchanting. Their primary fascination is their basic tastefulness and inhale taking excellence. The symbolic hugeness of peach roses is as drawing in as their rich magnificence. The delicate peach shade in a rose is quick picking up in ubiquity, and is presently broadly adored by many.

Peach Roses/ramya-2018


Roses are perfect blossoms for communicating your feelings. Since you know about the implications they pass on; we trust you can grasp the conceivable meaning behind a bundle you have gotten or regardless of whether you are hoping to bless a specific shade with a basic message to someone special.

India Lift the Under19 World Cup ~ Here’s how people praised Men in Blue on twitter.


Under guidance of Legend The Wall of Indian Cricket Team “Rahul Dravid” India lifted yet another Under19 World Cup Title. Team performed excellently throughout the tournament in all departments.

Here is how people appreciated Rahul Dravid’s efforts:

Check how legends and people praised men in blue on twitter:

Congratulation to Men in Blue. You made Nation Proud.

Share your thoughts in comments.

Make Appropriate SEO Strategy and Get Well Developed Business

Today’s businesses are directly or indirectly dependent on online media. It is hard to believe companies today do not follow the search engines update to boost their websites and blogs ranks. In as much as, the business follow the rules of online channels, you as a business owners must follow the search engine optimization strategies to boost your business and to develop it to get more visitors for your websites or blogs, through with you get potential customers on a regular basis. Read more

Simple Guidance For You In Cloud Computing Services

What is cloud computing?

Cloud computing is a term used to portray an extensive variety of technologies, so it is essential to be clear about what we mean by cloud computing in this direction. We utilize a wide meaning of the term in this direction all together to cover all the primary executions of cloud computing.


Cloud computing is characterized as access to computing resources, on request, by means of a system.

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