Zomato Food Delivered - Non Veg Food to Agarwal

Zomato Food Delivery Controversy – Delivered Chicken to Vegetarian

Zomato food delivery controversy is actually talk of the town. On one hand, all the food delivery businesses are keen on capturing the market, on another hand, we are seeing how much we are relying on the businesses.

Zomato is also one of leading food delivery service provider (via APP) who has been spending quite a huge amount on their advertisement. A few days ago, while roughly scrolling FB newsfeed, I found this video which was quite disturbing.

A born vegetarian (Agarwal) ordered Paneer and was shocked to see a chicken piece into it. The veggie streamed live video.

It was posted by Praveen Kumar Agarwal, CEO of SIPL posted this video .

Check this out:

The video went viral and gathered people’s frustration. Some blamed restaurant, some blamed Zomato. People with the mixed opinion about the Zomato and restaurant’s mistake of delivering Nonveg food to a born vegetarian shared their comments.

Zomato Food Delivery Controversy- Non veg Food to born vegetarian

My concern is about the religious sentiments that are damaged permanently. Being a Muslim, who is partially atheist, I cannot even imagine what Mr. Praveen have gone through.

Media Coverage for Zomato Food Delivery Controversy:

From Hans India:

Hans India - Zomato Food Delivery Controversy Coverage

Check other media coverage here

Action Taken: Zomato Fired Delivery Executive for Delivering Nonveg food to vegetarian.

I don’t think that it is fair to get this action. Delivery Executive can’t be blamed fully. It is the restaurant who did this blunder. However, in this whole scene of controversy, restaurant name has not been out in public yet. But considering the social status of Mr. Praveen Agarwal, possibly it is a very reputed restaurant, maybe 5-star restaurant.

If we follow Mr. Praveen’s Social Media and news interviews, He is asking to get that ‘Reputed Restaurant’ delisted from Zomato.

There’s no official reply from Zomato to any of the interview or post by  Mr. Praveen. Well, nothing can turn the damaged done to the religious sentiments of him, let’s see what kind of action Zomato will be taking.

Facebook Ad Manager Mobile App

New Update: Facebook Ad Manager App With New Creative Tools!

Recently, Facebook updated Ads Manager app with a suite of new creative tools, via mobile device advertisers can create an ad content. In 2015, Ads Manager app was introduced. This mobile solution was introduced for creating and monitoring Facebook ads.

Today, image-based content for Facebook ads had to be created outside of the Ads Manager app. Advertisers would have to save the image to their phone and upload it to Ads Manager. With this new update, Ads Manager is a step closer to being an all-in-one mobile solution for Facebook advertisers. Advertisers can edit the ad images and they can create the advertisement itself, directly from the Ads Manager app.

This new update to Ads Manager can now be downloaded on iOS and Android. Read more for further assistance with Facebook ads:


Facebook Ads Manager now offers the following creative tools:

Text Overlay & Text Policy Checker: Incorporate text within an ad, select different fonts, adjust the text’s positioning, and alter clarity. This text policy will be based on Facebook’s guidelines.


Image Cropper: Crop images to fit within ads and Page posts.


Templates: Ad templates are fully customized and comprised.


Shapes, Stickers & Logos: Add a logo, stickers, and shapes to customize the ad and showcase important information.


Color Filters: Adjust the look of an ad by adding color filters.


Are you ready to know how to make effective PPC ads?

Learn more about Pay-Per-Click Marketing Basics and its best practices in PPC keywords, ad targeting, and much more!



Google Docs just got an update with a new AI grammar tool. By now, everyone knows about the free and paid service known as Grammarly. When enabled in your browser, it can provide you a real-time corrections for grammar and syntax errors. However, it gets things wrong sometimes.

Read more about the use of Artificial Intelligence :

 Despite Grammarly’s integration with Microsoft Word, the program didn’t work with Google Docs. However, thanks to the latest news from Google, Grammarly might not be the only grammar fixing AI tool in town for Google users now.

Coming Soon: Machine Translation AI Tools.

The machine translation algorithm recognizes errors in real-time. It even makes suggestions for corrections as you type. Google claims the tool can spot incorrect article usage as well as more complicated grammatical and syntax issues. A highly effective approach to grammar correction that is machine translation-based.

@Imarks (2)

 Google isn’t the only company to leverage AI for things like real-time grammar fixing.

  • Deep Grammar : It offers a similar tool based on natural language processing. This works similarly to the Inbenta Chatbot, but for the sake of grammar checking. It appears that Deep Grammar is still in development, but its “coming soon.”
  • PaperRater :It offers plagiarism checking, grammar checks, and writing suggestions.
  • CorrectEnglish : Its functions are similarly to the Grammarly browser plugin. You can get suggestions in real time, while also using proofreading tools.
  • Word Counter : It offers expanded tools like word counting, reading level, speaking time, keyword density, and more details about any given piece of content.

We don’t know if the new Google Docs grammar AI will be on the same level as these tools and Grammarly. We will update you with more latest findings in our upcoming article. So, according to your point of view which AI-based grammar and writing tool do you prefer the most to use? Do answer….!!!


Why Instagram launched IGTV? An Entertainment IGTV App | Long Form Video Tool

Instagram opened new IGTV platform for long-form video, making it possible for all users to upload hour-long video content that will live within the standalone app.

As we all know about IGTV the trending news and a part of a global community of a billion monthly actives on Instagram. As Kevin Systrom (CEO), launched Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

Research says on Instagram, viewers are watching 70 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online. That makes Instagram one of the largest and most engaged audiences anywhere in the world, by making a clear pitch that it aims to be a formidable competitor to YouTube. The IGTV video content is optimized to fit how users watch video on their phones with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon on Instagram or opens the IGTV app.


What announcement made by Instagram :

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was obviously a reasonable place to offer advertising options.  According to the news report, some advertisers are already reporting they are shifting their Facebook ad to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads something that only sparks more interest in Instagram from advertisers wanting more affordable ad options.

Instagram will also look to ways for creators to monetize their content an effort Facebook has been focused on for a while now.

The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place.

The IGTV platform within Instagram and standalone app began rolling out globally on Android and iOS, and, according to Instagram, it should be available to all users over the next coming few weeks.

@content marketing (2)

Know The Glimpse of “Engagement” Word In Content Marketing!

The glimpse of content marketing, it’s inescapable as success comes down to engagement. Maybe you have a broody branding, products and a hard-working team, but if you’re not engaging your customers through content marketing tactics, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy somewhat will be missing with the audience.

Do you really want to know how successful content marketers engage themselves with day to day updates?

Then let’s take a look at some of the top digital marketing blogs tips for engaging audiences with their facts and prospects.

Set Engagement Objectives

If you have a business goal of improving the customer experience, a key KPIs might be the rate of customer service issues that are handled—via different channels like social media, email and your website. Once you have outlined your engagement goals and objectives, as well as the metrics to monitor them, you can map those goals with your content marketing strategy.

Aligning content topics and general content goals with your engagement objectives will help to keep your content focused and reveal any gaps where there no content to support an objective.

@content marketing (2)

Sharpen Your Social Sharing Tactics

Think beyond your own social media channels when it comes to social sharing, which means focusing on ways to encourage readers to share with their own audiences. Social Sharing is one of the most powerful ways to get your content shared across the social media. Tools like Canva it helps to make it easy to create images formatted for social media with text, images, and graphics.

Target Personas, Not Demographics

Lots of digital marketing blogs focus on a specific niche, but there are several reasons for the targeting of various personas.  They mostly, encourage engagement by allowing the content to speak to its audience with specialized language and a baseline understanding. To the reader, it translates as authority, and it’s much more engaging. The focus on marketing personas also helps organize the site’s menu structure.

Be a Storyteller

Few things are more engaging to an audience than a good story. There are different ways to be a storyteller, but the most important thing is to establish a connection with your audience. Most successful content marketers share enough about themselves or their brand so that their audience can relate. They use their own experiences to illustrate a point through storytelling.

Ask them to Engage

The more engaging your content is, the more people will have something to say about it, which leads to the converted into comment either on your blog or on social media. However, people are more likely to respond if they’re asked to do so. Give readers a nudge with a question at the end of your blogs that directly asks for their opinions.

Create Engaging Content Like the Pros

There’s no doubt that digital marketing blogs are valuable resources on many different levels: The content is useful, and the blog itself is a testament to the effectiveness of the strategies they talk about.

When people visit their favorite blog mostly, they don’t just pay attention to the content, they will look at the visuals, the placement of the share buttons and storyteller style. Most of all pay attention to how and why people get engage and ways to apply these tips to their own content marketing strategy.

If this blog really boosted you then do share your valuable comments below. Soon we’ll get back to you for more latest updates about Content Marketing.

Artificial Intelligence

How AI Impacts Digital Marketing – 2018

Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries. Advent increase in technology affects the business strategies and operations.AI holds a huge potential in the field of digital marketing by providing a better customer experience, targeted marketing and predictive analysis that gives a major impact in obtaining high ROI to business.

AI and Digital Marketing

Marketers were hesitant to incorporate artificial intelligence into their strategies. While with the broad impact AI continues to be the important for business. Marketers witnessed confidence by practical application. They observed that there is less confusion with the application and reaped significant benefits.

Let’s check out how AI can impact digital marketing. What are the capable areas where AI can tremendously boost digital marketing?

Artificial Intelligence and Digital Marketing

1. Makes Your Decisions Easier with Predictive Marketing

Want to know how it works?

Here we go! Whenever a user browses on internet new data is generated and that is collected for AI analysis. The data which is obtained can reveal the information like user needs and future actions. Based on this data marketing can be optimized to get the most relevant information.

This further reduces the sales-cycle work as the relevant information is handed over to customers all at one go. The predictive campaigns can drastically reduce customer research on the product. From the view of marketers, they can continue to analyze the buyer through data and even make the customers back.AI-enabled algorithms will have a huge impact and challenge the current ‘hotshots’ like SEO. With AI powering chances of trends such as SEO, banner ads become obsolete.

 2.Personalizing the user experience

 This is the major breakthrough where AI can create a significant impact. The major concept of a marketer in fact the belief of a marketer is customer is the king. When it comes to digital marketing content is the king. So, if content marketing strategy is aligned with artificial intelligence it could show the ultimate impact. Based on data gathered such as customer interests, buying behavior and especially on customer search, customized content campaigns can be conducted.

Chatbots are another example of AI interference which are designed to interact with the customers. This would completely enhance the user experience. Traditional chatbot and text communication will soon give away to a multi-dimensional approach with sensory abilities such as voice and touch. It gives the complete virtual experience as talking to a real person with consciousness.

Augmented reality, will help user to make easy decision as they are able to perceive the product even before purchasing. This will regulate a quicker response from the customer and in turn generates the revenue.

3.Using image recognition to get maximum ROI

 Image recognition was confined only to identify the objects but with the emerging technology AI can assist to get the complete information of an image. This can be used in various ways for various sectors.

For Banking Sector for making the fastest payment process and improve the customer security.

The social media outreach is more with the images. According to the research the world population shares around 4 billion images a day. Machine language software will look for images in social media and compare it to a large image library to draw relation. AI will help to align the marketing strategies in order to extract maximum Return on Investment.


 Finally we can know much better than we ever did.  Artificial intelligence will bring marketers and customers closer in the coming years. There will be a mutual benefits to customers in better understanding of a product and marketers have a better understanding of consumers. Artificial Intelligence acts as a link between Customer and marketer.

With artificial intelligence as the connecting link between them, it would be interesting to see how digital marketing turns out in 2018.Predictive analysis will Optimize decision making, and better sales-cycle. But this time both customers and brands would be on the winning side.

Let’s watch how marketers are going to use this Artificial Intelligence and multiply their revenue.

Do share your valuable comments if this blog is informative.Stay Tune for more updates about Artificial Intelligence!!

—–Happy Weekend—–


What Are The Different Types Of Instagram Ads?

In Instagram Business Page, Instagram ads are more resembling than Facebook ads. As Instagram ads are quickly evolving, businesses with more options like increases brand awareness and website visits.

Picture Ad

This picture ad format is the first ad in Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to add calls to action that leads to the appropriate page on the different business’ website. These all include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.


Picture and Interactive Navigation Ad

If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad assimilate a tool that allows viewers to build their own personal product without leaving Instagram! For every category chosen, the advertisers are directed to a new Instagram page that includes information regarding the categories.

Multi-Photo Carousel Ads

With Instagram’s carousel ads, advertisers are able to showcase multiple photos within a single ad by including a link to the brand’s website/webpage. The creativity of displaying carousel ads lies in the advertiser’s hands. You can be “storyteller” with a sequence of photos, or simply display the product what you are advertising by using different shots.

Insta Image Ad

30 Second Video Ads

To develop a “cinematic flavor”, Instagram has rolled out 30-second of video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

Insta Image Ad       @imarks

Instagram Marquee

Recently launched by Instagram, a new tool called ‘Marquee’ that allows advertisers to drive mass awareness and reach within a short period of time. This will be the perfect for showcasing a new product or for any business that wants to address on current topics.


Aside from the above-mentioned Instagram ads formats, advertisers are now able to publish a photo and video advertisements in a landscape format. Instagram ads are effortlessly making their way into the paid social scene.

With a community of more than 500+ million users, advertisers from large, medium and small businesses globally have the ability to generate clicks to a website, increase mobile app installs, increase video views, as well as massive awareness.

Do share your valuable feedback in the comment box about different types of Instagram Ads. Soon we’ll get back with some more informative blogs trends on Instagram.

Happy Weekend!


(Spoiler Free) Avengers Infinity War Review: Weirdly Awesome and Emotional Ride

Well, the most awaited film of the decade is finally here. marvel has been planning for ‘Avengers’ since Iron man hit the big screen 10 years ago. The studio spectacularly built these characters with every movie that is related to the Marvel Cinematic Universe. And Avengers is right where these all characters come together. Read more