You are preparing to launch your mobile app for this you have a useful set of features like an intuitive user interface, a clear target audience, and a strong brand behind your success. App store optimization (ASO) is often misunderstood, everyone is trying to sell their unique formula to push mobile apps to the top of the heap. Unfortunately, it can be tough to gain the most from your optimization efforts.
I highlighted some important techniques to understand clearly, what works and what doesn’t when it comes to ASO.
ASO is different from other channels
The best practices for optimizing every channel with ASO is different for a few key reasons. For instance, analytic reporting from the app store is not as robust as other channels’ reporting systems, making it more difficult to understand the immediate and lifetime effects of any optimization efforts.
Misutilizing The Compelling Visuals in ASO
You can upload as many as screenshots in your app to the store. People tend to be very visual, this offers a huge opportunity for your brand. Nevertheless, many apps simply resort to providing screenshots of their company’s logos or login screens if not utilizing truly compelling images is a wasted opportunity for your app.
Immediate ASO Impact
Tracking the immediate impact with ASO this change, resulted in many additional quality downloads and active users, unfortunately, that’s just not the case, you aren’t receiving quality, real-time data on your downloads, it’s difficult to determine which changes have the most impact immediately. As a result, optimization can be extremely difficult to handle.
Lifetime Assessment Of ASO
It’s also difficult to understand the true lifetime value of your App store optimization. Perhaps, you have a strong feeling to change the resulted visibility for new downloads that will come from less-engaged users or from users whom you didn’t retain. More downloads aren’t beneficial in mobile app users they must be deleted within or after one week.
There are many opportunities for marketers to do things wrong with ASO.
Not Thinking About ASO
Many brands just launch an app, expecting it to be successful. Just because ASO is different does not mean that it is impossible. To compete successfully in the app store, you not only need to have a strategy in place but also strive to put your best foot forward every time.
It’s compulsory to take User Feedback on ASO
Customer reviews play a huge part in ASO, if you’re not promoting your engaged users to provide feedback on your app, you’re missing out on key optimization opportunities. Prompting users, based on their actions, for instance, they’ve used certain app features or have returned to the app a specific number of times to tell you how they’re enjoying their experiences can provide you with useful feedback for improving your app as well as let others know what they can expect from your app.
Manual Testing Is Important In ASO
Providers swear that they can help you by testing your ASO, if you really want to understand what is happening and whether you’re garnering quality conversions, you have to work manually by digging through some data.
The single biggest mistake that marketers and brands make with regard to ASO is deciding to do nothing. You cannot become perfect user experiences or prompt user engagements if you don’t have a good number of users and you cannot obtain users if they can’t find you. Your sales funnel begins with app-store optimization so, make sure it’s not the last thing left on your to do so.