Basic strategy about an online reputation management (ORM)

Online Reputation Management (ORM)

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

brand awareness

If you are a business owner, I’m sure you know that having a good reputation is very important for business growth. The same way it goes for digital reputation, as most people in today’s digital business lifestyle go online when they have a problem or require information regarding a specific product or service. So that it is important to have an online reputation management to help you with social media and other digital marketing campaigns.

It helps maintain positioning

ORM is very important for a brand’s position in the market. Once the negative material is shared on the internet about a brand, more often than not it ends up losing loyalty and followers. This can in turn down the brand’s bottom line and it will be hard to earn customer’s trust.

Recruitment

Having professional staff is the foundation for a successful workplace. The top individuals in every industry are forever head hunted and by knowing that, they likely research your company and look all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.

Data gathering

Data is priceless and a brand can never have enough data. Data collected through ORM monitoring helps the business formulate effective marketing and communication strategies based on the online conversations and trends. Product development and improvement can also benefit immensely from the data collected via ORM process.

Online insights

Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.

Show your best side

Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them. Once again if you have a negative reputation online.

During a crisis online it is very common to have inside information available but is often leaked to external sources before reaching all of the essential channels. Back in the day, it was easy to remove the issues internally before they went out to the public. In today’s technology driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.

It’s a fact that customers prefer to buy brands they trust. Having done their due diligence via internet search, trust and credibility form the basis at which the customer finally spends their cash. With an effective ORM strategy and a good Search Engine Optimization for your website, search results will always work to a brands favor. Your company or brand is only as good as your reputation.

Why Marketing Automation is Important for Business Success

We all know how hectic work days are going in Companies.

Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign, and the list goes on.

It can be difficult to balance everything you need to do while also making sure your marketing is hitting the right audience, at the right time, with the right message, to successfully generate new business. That’s why we’ve seen many companies turn to marketing automation.

Why Marketing Automation is Important for Business Success (2)

So, Let’s Start Off With the Basics Definition – What is Marketing Automation?

We all heard the term marketing automation before but perhaps we haven’t really dug into what it is actually means!

Marketing automation simply refers to software that exists with the goal of executing marketing actions (i.e publishing social media posts, sending out emails etc) without any manual effort. This software, when used correctly, nurtures prospects with helpful and personalized content that is meant to convert them into loyal customers.

Companies Finding Success with Marketing Automation?

95% of the most successful users agree marketing automation is “very important” to the overall success of their marketing. Let’s go over some of the benefits so you’ll see why marketing automation is important for marketers and business owners.

1. It Saves Time

  • When you automate your social posts and ads, on average, you save more than 6 hours per week
  • You can increase your reply rate by 250% by automating your outreach and follow up emails
  • You can save 80% more time by setting client appointments or meeting with an automated tool

No longer do you have to go into a tool every morning and schedule your social media posts for the day or ship one-off emails. Thanks to marketing automation, you can schedule everything you need ahead of time, which will free you up to do other marketing activities.

Who doesn’t like to set it and forget it?

More than that, all-in-one marketing automation tools such as HubSpot, will save you time jumping from platform to platform. When you’re constantly flipping between tabs just to get a campaign in motion, you waste a lot more time than you’d think.

2. Helps You Get More Out of Your CRM

First off, I want to point something out – CRM software and marketing automation software are not the same thing. I’ve heard some people use the terms interchangeably, but they are definitely different. CRM (Customer Relationship Management) software is more contact-focused and usually used more by sales. This type of a system saves contact information such as names, addresses, phone numbers, and often behavior or conversations they’ve had with you.

Marketing automation is well known as marketing-focused. In addition to saving crucial contact information, it also sheds light on where your contacts are in the marketing funnel, what resources they’ve downloaded, what web pages they’ve interacted with, and most importantly, enables you to set-up processes that will automatically perform crucial tasks for you based on these interactions.

While great on their own, CRM and marketing automation software are even more valuable when they both combined. When you use a marketing automation tool with a CRM integration, you’ll have the benefit of seeing your contact’s sales and marketing activities all in one place.

3. Gives You Big Picture Data

When figuring out how to increase ROI and ensure the success of your business, you need to have direct access to your critical marketing KPIs. However, if you use 2-3 separate tools, it’s likely you spend an unnecessary amount of time switching between platforms and find it much harder to tie your metrics directly to your campaign. A marketing automation like HubSpot allows you to tag all of your marketing activities with the campaign they’re associated with and also see comprehensive analytics of your traffic, conversion rates, clicks, etc. all in one place. Robust, multi-functional tools like this give you a big picture of your data and how everything works together, rather than forcing you to jump from platform to platform.

Believe me, it’s a lifesaver.

Even more, you can access reports and look at how everything is performing in real-time, it specifically designed to track how your marketing efforts are affecting your sales, you get the visibility you need to pivot your strategy immediately.

4. Consistency

With a marketing automation tool, you can rest easy knowing that your online audience will receive the same, and consistent, experience based on their actions. With marketing automation, this is all done on its own; no need to worry about manually sending out emails to your database. This ensures that no matter when a user jumps into a workflow, they’ll always get optimized messaging.

5. Enables Personalization

Personalized emails deliver 6X higher transaction rates, but 70% of brands fail to use them. A great marketing automation tool makes personalizing content to your personas easy. When a contact receives an email that looks as though it was personalized for them, they’ll be more likely to open it and engage.

I think it’s safe to say we’d all go for the latter!

With marketing automation, these personalized workflows are easy to set up and deliver incredible results. It’s all about reaching the right person at the right time with the right message. It’s about customizing your content to meet your personal needs and/or provide the solutions they’re looking for when they need them.

Marketing automation makes this a way of life.

Marketing automation creates a more systematic approach to marketing that we can track and monitor. It shows full visibility to easily attract new users, convert them into leads, and nurture them through the sales funnel. There aren’t any surprises along the way or contacts being lost without you realizing it.

Why wouldn’t you invest in marketing automation?

1. Figure Out What You Need

What are your goals? What the marketing activities you perform currently? Are there any you want to start to do in the future? All of these are things you should keep in mind when choosing an automation software.

Take some time to figure out what you need to be connected to your marketing automation software tool then use these to evaluate your options.

  • Website Pages
  • Blogging
  • Email Marketing
  • Social Media
  • Forms and Landing Pages
  • SEO and Keywords

2. Do Your Research

Some of the biggest players in the game right now are HubSpot, Marketo, and Pardot, but there are lots of other smaller options as well, the newest being MailChimp.

Known for its email services, MailChimp just announced that it’s going to offer free marketing automation features for all of its users. As it’s just now getting into marketing automation as AI, bots, and automation are becoming the new norm.

We’re in an age where everything in marketing, and frankly our lives in general, is driven by technology. Small businesses and marketers who are trying to scale don’t have the time to sit down and send out one-off messages anymore. They want and need tools that can run and service their customers even when they are away from a computer. Marketing automation helps make that possible.

It’s an all-in-one marketing automation tool with a full CRM we’ve found works extremely well, no matter if you’re B2B or B2C, selling products or services, or if you’ve got a big or small business. The breadth of this tool allows us to get the results our clients are looking for.

3. Start a Free Trial

Many of the marketing automation tools I mentioned above offer a free trial and believe me, you’ll want to take advantage of it. A free trial will help you get a better understanding of how the tool works and what you can and cannot do before you make an investment.

Once you’ve got a free trial set up, integrate anything and everything. Play around. Go crazy. This is the time to see if it’s worth investing in.

4. Connect With Someone From Their Team

Even if you don’t have any questions, make sure you make the connection to a representative on their team. Tell them what your goals are and what you’ve done with the tool thus far. They’ll be able to tell you if there’s an important feature you might be missing.

Get Started

If you think it’s a good fit and that your team can help put the tool in motion, then don’t sit around and wait. I’ve heard it multiple times: “I thought it was a good fit but I figured I’d wait and see if I needed it.”

This is basically saying you don’t want to make more money. Delaying will only cause you to miss great opportunities to improve your productivity and marketing performance and increase your ROI.

I know it’s a bold statement but I believe marketing automation is the future of marketing if you want to be successful.

Get Your SEO Strategy In Gear!

 SEO, the art, and science of ranking well in search engines are one of those things that are easy to learn but hard to master, so let’s focus on the easy part. You’ve got a website and it’s not ranking in Google so well for whatever search term you are coveting. So what do you do?

Here are some simple things you can do, or even better tell someone else to do, to get your SEO strategy in gear:

1.Figure Out Your Target Audience

Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? What are different modes are they in when they are searching? Are they ready to buy? Are they just doing research?

To get an idea of search volume uses Google’s Adwords Keyword Tool which can be found here:

https://adwords.google.com/select/KeywordToolExternal

2.Update Your Page Titles

The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page.  Put the search terms you are targeting in your page titles. In general, keep the titles as brief as possible while at the same time making them appealing to searchers. No easy trick. Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly. And if your website developer tells you these are really hard or expensive to change, get a new website developer.

3.Make Each Page Title Unique

It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:

site:yoursite.com intitle”the words in the title”

The results of this search will show all of the pages in Google that have these words in the title. Once you identify these problem pages you can update the titles to make them unique. And make sure you add your city name to the titles as a lot of people search for your service in your city.

It also couldn’t hurt if you added some text to the actual page that uses the keywords you are targeting as well, in both the body of the text and the h1 tag, which is typically the headline of the page. If you don’t have a page that targets the keywords you are using, add a new page that does. You also should check the meta descriptions tags of each page to make sure those are unique as well.

4.Add a Few Internal Links

The number of links a page gets from its own site and which pages link to it matters. The homepage is the most important on the site and so the pages that are linked to from the homepage are also important. Figure out which pages you want to rank the most from pages to other pages. Make sure you use relevant keywords in the text of those links.

5.Add Your Address to Every Page

Ideally, every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines. If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the homepage too.

6.Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.

There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well. At the least, you should go to each one, claim your profile and make sure they are linking to your site. You may be surprised at how much business you can get from these free listings. Here’s of sites that offer a free yellow pages listing:

7.Maintain the Chain with all Social Media Channels

Make sure your website is linked to from your profile. Then link to these video pages from your site with the keywords in the link text. You will be amazed at how easy it is for these pages to rank for your search terms.

8.Add a Blog To Your Site

A blog is just a simple way to add pages to your website. A good, or even worse, the web developer should be able to set up a simple blog for you in a few minutes. If you don’t want it super customized it shouldn’t cost that much. Once it up starts writing a blog it will instantly be added to Google, and each of those posts has a chance of ranking for the term you are targeting.

9.Make Sure You Don’t Have Any Technical Issues

There are a number of technical issues that could be preventing your site from ranking. An easy way to identify them is to sign up your site to Google Webmaster Tools at www.google.com/webmasters/start. By copying a short line of code to your site you can get an idea of some of the common problems that Google is having with it. Google provides you with some detail about the problem. There is not much you yourself can likely do about these problems, but you can at least show them to your website developer or an SEO guy and ask him/her to figure it out.

10.Get Links

Now, none of this stuff will work very well if you don’t have any links to your site. The big search engines look at links from other sites as a sign of quality and trust. So you should spend the remainder of your five minutes thinking about what other sites you think you can get links from.

There are hundreds of other ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, making a fool of yourself in public, etc.

It’s important to understand that SEO is not a one-time thing just like running a TV ad campaign is not a one-time thing. It’s a marketing tactic like any other. And as more people use the Web to find local services, SEO could become one of the more important components of your marketing plan.

Google Product Listing Ad Campaigns

Insights on Branded & Non-Branded PLAs by Optimizing Your Google Product Listing Ad Campaigns!

Google Shopping Ads, also called Product Listings Ads (PLAs), which are an efficient and affordable way to drives sales for the businesses. It help to capture customers moment of their shopping intent due to their prominent placement on search results pages and with their visual format. Google Shopping campaigns are often lumped in with traditionally paid search campaigns, but they’re actually quite different. Yes, they’re based on a cost per click pricing model. And yes, they can be managed within the AdWords interface. But that’s really where the similarities end. To be successful with Product Listing Ad campaigns, you need a unique strategy and specific tactics to complement the other marketing campaigns you undergo in your e-commerce platform.

Product listing Ads are targeted by products and product categories, not keywords. Advertisers set a bid on a product, and then Google decides which keywords are relevant such as product name, category, image, pricing, color, size, availability, brand, and description.

Google Product Listing Ad Campaigns

Here are some important tips for managing and optimizing your Google Shopping campaigns.

  • Optimize Your Feed with SEO-friendly Tactics

SEO, the most important element in your campaigns (Title or a feed manager), including brand name, color, size and material in the product title make sure your title as well as the description should be clear, descriptive and useful for the customer.

  • Product Images

Ensure that each product has a relevant and targeted image. Use photos that differentiate your product from others listed in Google Shopping ads, helping your ad stand out among the competition.

Add negative keywords to indicate which should not be show on. Start by adding known irrelevant terms, then continue to review your search terms report to identify low performing terms. Negative keywords can be used at the campaign level or added to specific ad groups. An easy place to start is borrowing some of the negative match tactics used in your Adwords ads.

  • Eligible for Ratings & Review Count

Sometimes Google will show a star rating and review count under the product title in PLAs. These ratings can help to make your ad stand out, and showcase the quality of your product. The ratings and reviews are aggregated from multiple sources.

  • Best Selling Products

You should focus on your best selling products. Consult your BigCommerce analytics or Google Analytics data to see which products are demanding more. Add these best sellers to a specific ad group and raise the bids to increase exposure of these popular and profitable products. If a product isn’t performing well in Google Shopping, remove it from its current category and place in a new ad group with a lower bid.

  • Larger Feeds Get Better Exposure

If you have few items for your product catalog, then start with a single ad group, rather than breaking out the account into multiple ad groups or product categories. This will help you to determine the better track and optimize performance through this-single ad group.

  • Send Your Feed to Google Every Day

Google will ensure that all information is current and accurate. This can help to increase the likelihood of placement, as Google favors merchants that provide consistent and clean data. It also creates a better experience for searchers, making sure that the information they see in the ad is the same information they see when they click-through to your site.

  • Optimize Feed for Automated Extensions

Automated extensions use the information to submit Merchant Center and through your data feed to show free shipping or price drops. Ensuring these messages will increase the likelihood of extensions being added to your ads.

  • Make Sure to Include GTINs

Google states that Global Trade Item Numbers (GTINs) help to determine about all new in-stock products which is advertised through Shopping campaigns to increase its exposure with more details on the product.

How to Improve Your Social Media Channels For Maximum Online Visibility!

We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.

Social Media Channels

How To Optimize For Facebook

Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.

If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it.

Facebook offers many different- different call-to-action button options which include –

  • Sign Up
  • Book Now
  • Contact Us
  • Play Game
  • Watch Video
  • Use App
  • Shop Now

How To Optimize For Twitter

There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this, there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that is relevant to your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic.

Here are some helpful tools for using hashtag research-

  • Tagboard
  • HashAtIt

How To Optimize LinkedIn

If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including a keyword relevant to your business or blog naturally.

How To Optimize Instagram

Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.

How To Optimize Google+

Google+ is often getting too much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessible offers a section for relevant links to other web properties.  As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and share your content on Google+ will help attract more attention to your content and it helps you to take up more space in the search results.

How To Optimize Pinterest

Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and makes the Pinterest profile to public so search engines which can find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.

How To Optimize YouTube

YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips –

Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First, think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website.

What did you want to say about Social Media Optimization?

The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.

We may initially have different perspectives on how to achieve the best results, but by working together as a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing: www.singhanita.com

Rulebooks for Community Social Media Optimization (SMO) Social Media Optimization riot and has been quoted by voluminous blogs and broadcasting sources around the sphere. For existences now, Search Engine Optimization (SEO) for websites has been improved into a fine art with entire companies devoting considerable effort to defining best practices and publicity the value of SEO for raising a site's performance on organic search citations as it is a set of strategies with the broad aim of bringing more people to your website by improving your search rankings. But SMO,people find you online It can be tempting to think that having huge numbers of links scattered across different social platforms which constitutes SMO. The conception behind SMO is modest implement changes to optimize a site so that it is more easily interconnected to, with the social media searches on convention of search engines. Rulebooks we use to, escort our thinking with steering an SMO for a client's website. Growth in link ability – This most important import for the websites. Many sites are hardly updated and used simply. To optimize a site for social media, we need to growth the link ability of the content. Adding a blog is an abundant step, were content that occurs elsewhere into a useful format. Spot tagging on social sites – Tallying content features like quick buttons are one way to make the process of tagging pages easier, making certain pages include in the list of relevant tags, suggested records for a link, and making assured to tag our pages first on popular social sites, including the homepage. Flagship to the inbound links – Used as an indicator for attainment of a blog ,as well as a website to inbound links which are overriding to the rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear swags. Comfort your content tourism – Unlike much of SEO, SMO is not just about making deviations to the site. You have content that can be handy, such as PDFs many other electronic gazettes. Submitting them to relevant sites will help your content tourism further, and ultimately drive links back to your site. Boost the mash up – In a world of co-creation, it pays to be more open about permitting others to use your content. Yours ideas of providing to their site which fuelled their growth. Content through RSS (Rich Site Summary) also makes it easy for others to create mash ups that can drive traffic or enlarge your content. There are voluminous rulebooks and techniques which are starting to uncover as this idea gets more sophisticated. In the meantime we are always on the lookout for new concepts in Social Media Optimization to encourage even better thinking.

Rulebooks for Community Social Media Optimization (SMO)

Rulebooks for Community Social Media Optimization (SMO)

   Rulebooks for Community Social Media Optimization (SMO)        Social Media Optimization riot and has been quoted by voluminous blogs and broadcasting sources around the sphere. For existences now, Search Engine Optimization (SEO) for websites has been improved into a fine art with entire companies devoting considerable effort to defining best practices and publicity the value of SEO for raising a site's performance on organic search citations as it is a set of strategies with the broad aim of bringing more people to your website by improving your search rankings. But SMO,people find you online It can be tempting to think that having huge numbers of links scattered across different social platforms which constitutes SMO.   The conception behind SMO is modest implement changes to optimize a site so that it is more easily interconnected to, with the social media searches on convention of search engines.   Rulebooks we use to, escort our thinking with steering an SMO for a client's website. Growth in link ability – This most important import for the websites.  Many sites are hardly updated and used simply.  To optimize a site for social media, we need to growth the link ability of the content.  Adding a blog is an abundant step, were content that occurs elsewhere into a useful format.  Spot tagging on social sites – Tallying content features like quick buttons are one way to make the process of tagging pages easier, making certain pages include in the list of relevant tags, suggested records for a link, and making assured to tag our pages first on popular social  sites, including the homepage.  Flagship to the inbound links – Used as an indicator for attainment of a blog ,as well as a website to inbound links which are overriding to the rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear swags.   Comfort your content tourism – Unlike much of SEO, SMO is not just about making deviations to the site. You have content that can be handy, such as PDFs many other electronic gazettes. Submitting them to relevant sites will help your content tourism further, and ultimately drive links back to your site.     Boost the mash up – In a world of co-creation, it pays to be more open about permitting others to use your content. Yours ideas of providing to their site which fuelled their growth.  Content through RSS (Rich Site Summary) also makes it easy for others to create mash ups that can drive traffic or enlarge your content.  There are voluminous rulebooks and techniques which are starting to uncover as this idea gets more sophisticated.  In the meantime we are always on the lookout for new concepts in Social Media Optimization to encourage even better thinking.

Social Media Optimization riot and has been quoted by voluminous blogs and broadcasting sources around the sphere. For existences now, Search Engine Optimization (SEO) for websites has been improved into a fine art with entire companies devoting considerable effort to defining best practices and publicity the value of SEO for raising a site’s performance on organic search citations as it is a set of strategies with the broad aim of bringing more people to your website by improving your search rankings. But SMO, people find you online It can be tempting to think that having huge numbers of links scattered across different social platforms which constitutes SMO.

The conception behind SMO is modest implement changes to optimize a site so that it is more easily interconnected to, with the social media searches on a convention of search engines.

Rulebooks we use to, escort our thinking with steering an SMO for a client’s website.

Growth in linkability – This most important import for the websites.  Many sites are hardly updated and used simply.  To optimize a site for social media, we need to grow the linkability of the content.  Adding a blog is an abundant step, were content that occurs elsewhere into a useful format.

 

Spot tagging on social sites – Tallying content features like quick buttons are one way to make the process of tagging pages easier, making certain pages included in the list of relevant tags, suggested records for a link, and making assured to tag our pages first on popular social sites, including the homepage.

 

Flagship to the inbound links – Used as an indicator for the attainment of a blog, as well as a website to inbound links which are overriding to the rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear swags.

Comfort your content tourism – Unlike much of SEO, SMO is not just about making deviations to the site. You have content that can be handy, such as PDFs many other electronic gazettes. Submitting them to relevant sites will help your content tourism further, and ultimately drive links back to your site.

 

Boost the mash-up – In a world of co-creation, it pays to be more open about permitting others to use your content. Your ideas of providing to their site which fuelled their growth.  Content through RSS (Rich Site Summary) also makes it easy for others to create mashups that can drive traffic or enlarge your content.

 

There are voluminous rulebooks and techniques which are starting to uncover as this idea gets more sophisticated.  In the meantime, we are always on the lookout for new concepts in Social Media Optimization to encourage even better thinking.

increase your B2B lead conversion

Nurturing Techniques To Raise Your B2B Lead Conversion Rates

The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate.

Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don’t convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.

increase your B2B lead conversion

Here are 7 Ways to increase your B2B lead conversion rates

1. Create landing pages that work

Landing pages are one of the most important elements of lead generation. First and foremost, you need to do is that remove the main navigation elements such as additional header and footer navigation from your landing page. The landing page is only for one single objective and intended to generate high-value B2B leads or score conversions. A meaningful and direct copy with a clear value proposition can improvise conversion rates. You need to build your marketing campaign accordingly to target niche segments of your potential customers.

2. Create content that is relevant and valuable

Create some unique thought to provoke your content which leaves the reader with something to think about. You need to ask the correct questions so that he learns something from your articles.

Adding different visuals to the content make it more appealing to the different learning styles which your readers may have.

3.Make your calls-to-action persuasive

A good calls-to-action (CTA) drives people to your content offers. The offers can turn out to be useless if the CTAs aren’t effective at capturing people’s attention and persuading them to the click. There are chances of your CTAs going unnoticed if your CTA totally blends in too much with the website design. You need to use contrasting colors to make the CTA stand out, and moreover, use of design should be done in such a manner that it is clear that it is a clickable call-to-action.

4.Unleash lead flows to the maximum

Lead flows can help you deliver a pop-up if the reader stays on a page for a certain amount of time before the bounce. For example, if you come to know through analytics, that someone stays on a high converting page for 45 seconds before they bounce, consider using lead flows to deliver subscription pop-ups. This will give enough time to provide them with a re-engagement opportunity before they bounce off the site.

5. Go that extra mile to retarget your audience

Retargeting is the best bet for marketers as there’s a longer buyer cycle, with a reduced likelihood of low consideration impulse purchases. Buyer decisions are reached after a much focused detailed deliberation, a long and sustained period of thought and research. Here’s why there is a good chance of conversion as your prospect has already visited your website and traveled down the sales funnel a bit. Retargeting advertisements could help you in brand recalling and stay top of mind with your customers.

6.Concentrate on leads that are high quality

You need to implement the best inbound marketing method to attract quality traffic and turn them into paying customers. The conversion rate can increase just by funneling more high-quality leads in. In case you have not analyzed your target audience, you need to look at your top of the funnel.

7.Constitute credible always

Establish your credibility with success stories and testimonials, try to have loyal clients who use your services talk about it and consider offering a free demo or free consultation to generate trust on your brand to increase conversion and acquire more customers.

Lastly, try out these new ways to attract potential clients, by talking to them, and applied new ways to close the deal. Try some of the points which are mentioned above and become a witness if you can increase your B2B conversions. Small changes can make a big difference in your business.

15 Local SEO Tools

The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

15 Local SEO Tools
15 Local SEO Tools

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

 

  Google Adwords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

 

   SEOProfiler

 

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

 

Moz Local

 

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

 SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

 Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

 Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

   Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

   Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

 Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

 

    Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

 ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

    Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

    Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO  is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

 

By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

Product Listing Ads Attract More Targeted Traffic!!!

Product Listing Ads Attract More Targeted Traffic

Some shopping sites like PriceGrabber, Nextag, and search engines like Google and Bing allow people to research, compare, and check the availability of products all the time. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. As an online retailer, this is exactly why you should be using Product Listing Ads it’s an effective way to bring your storefront to potential customers’ desktops and mobile devices.

How do they Perform?

A consumer goes to a shopping site or search engine to search for products by category, type, or by a specific product. As an advertiser, you bid for a chance to be shown in that search query. Similar to paid search, if the consumer clicks on your ad products, this means that you pay for that click. That click results in a visit to your website and makes possible to purchase the product. The next time that same consumer is looking to buy the same or a similar product, they may bypass the whole search process and go directly to your website, resulting in a new customer that may not have found you otherwise.

Using Product Listing Ads Right Now

More and more people are using online channels to do research and for shopping. Listing your products on the comparison and shopping engines are a great way to gain visibility and increase traffic to your site which will hopefully translate into sales. At Google Shopping place you’ll find most users, and it’s easier to get started by using Google Adwords and Google Display Network for your marketing.

How you’ll do set up?

If you haven’t procured with anything yet, then this would be your first step you need to set up your account with all your product and inventory information like product images, descriptions, product categories, etc. Google requires you to set up a Google Merchant account before you’re able to create Google Shopping Campaigns. The final piece of the puzzle is a getting a data feed management tool to manage all the different feeds in different shopping engines. Each engine has their own unique shopping autonomy and categories that require you to manually manipulate your data feeds for each engine. A Google search would yield the different requirements for each platform.

Properly, setting it up from the beginning will save a lot of effort in the long run and it will help to improve the overall profitability of your campaigns. Do the research to see what search engine requires, and use a data feed solution like GoDataFeed to help you in manage all your feeds.

After you’ve tailored all your feeds for each engine, you’ll have to set bids for your products. For Google, these bids will usually mirror what you might pay for similar keywords within paid search. For the shopping engines, bidding depends on competition and the amount of traffic so starting out will be some what of an experimentation. It helps to do some research for best practices and tips for the particular sites for which you are interested in.

What are the benefits?

Comparison and shopping sites which connect customers who all are looking for products on the website.

If you’re a smaller retailer or a relatively new or unknown brand, this can help bring more traffic and customers to your website. You don’t have to wait for customers to come into your store or find your website on their own. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general.

Before committing to the initial time investment, make sure the additional tools needed haven’t cost prohibitive. If you’re an online retailer, then you’re already using an e-commerce solution to run your online store like any other marketing initiative, consider your fixed costs as well as the costs to run the marketing campaigns within the engines and see if it makes sense for your business.

Are you using Product Listing Ads for your business? Tell us what you think of them in the comments.