Voice Search Optimization

What Will Be The Impact Of Voice Search In SEO – 2018

Voice search is positively growing at a rapid gait.It’s for good reason as it is fast, convenient and allows you to search on the spell, isn’t it cool.

As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

VOICE  SEARCH SEO

Here are some ways that the rise of voice search will shape the

Future of SEO.

  • Voice Search vs. Text Search

The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

  • Impact of Voice Search on SEO

As per  Research- Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.

  • Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind.

Lets watch out what are these…

  1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.

  1. Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

  1. Integrate Long-tail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the step-up of such long-tail keywords.

  1. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.

Note:While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

  1. Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

What are some other ways you think voice search will impact SEO in the future?

Share your opinion in comment box.

Want to know what All Google Algorithm Updates and its Effects?

In past SEO was the easiest thing to do. Just some basic level of work performed aggressively used to result in top ranking and good growth in organic traffic for a website. Its started resulting in irrelevant content on Google SERP. Hence to counter this and make search engine more appropriate with information google algorithm started getting transformed. With a change in Algorithm digital marketing experts started strategizing in technic to counter it and appear higher in search engines. Since then this begin a practice performed frequently by both Google and digital marketing experts.

Following are the details of each algorithm updates and what it means.

1. Panda
Launch Date: February 24, 2011
Effects: Duplicate Content, Low Content Strength, Keyword Stuffing, User Generated Spam.
The main aim behind this Google algorithm update was to rank high-quality sites up in SERP and reduce ranking for websites with low-quality content. Content duplication from good websites is the main factor responsible for the low-quality sites. Initially, Panda was a filter rather than part of Google ranking. But in January 2016, it is officially integrated into the core algorithm.

To Overcome from this,

  1. Create high-quality content that should be trustworthy.
  2. The content should be original.
  3. Use high-quality images.
  4. Check the spellings and grammar mistakes in the content
  5. Check for Plagiarism, Use tools like Copyscape.

2. Penguin
Launch Date: April 24, 2012
Effects: Irrelevant links or Spammy links.
The main aim of the Penguin update is to penalize the websites having irrelevant and unnatural links coming up high in search results. Before this update, the links coming from any website also elevate rank in the search results. Unlike Panda update, Penguin update is a part of Google core Algorithm and works efficiently in the real time.

To overcome from this,

  1. Monitor your link growth regularly.
  2. Run regular audits with backlink checker tool like SEO Spyglass

3. Humming Bird
Launch Date: August 22, 2013
Effects: Low-Quality content and keyword stuffing
The main aim of the Hummingbird update is to provide better results for the search queries. Before this update, there are keyword based answers and provide options to search more and more by the user. By incorporating the Hummingbird algorithm in the Google core algorithm, it made possible for a page to rank for a query even if it doesn’t contain exact match word the user entered. This is achieved with the help of natural language processing that relies on co-occurring terms and synonyms.

To overcome from this,

  1. Concentrate on keyword research, Use long tail keywords.
  2. Carefully research on the related searches, synonyms and co-occurring terms.

4. Pigeon
Launch Date: July 24, 2014
Effects: Poor off-page and On-page SEO.
Pigeon update is to provide local search results to serve the users in a better way. In this update, the user’s location plays an important part. The update created closer ties between the local and the core algorithm.

To overcome from this,

  1. Get listed in relevant business directories and reach out webmasters asking to get listed with Link Assistant.
  2. Use Accurate citations and local keywords.
  3. Good reviews and give the response to negative reviews.

5.Mobilegeddon
Launch Date: April 21, 2015
Effects: Lack of mobile-friendly pages.
This update ensures that mobile-friendly pages rank top of the mobile search, while pages which are not mobile optimized are filtered out from the SERPs or ranked down.

To overcome from this,

  1. Design mobile-friendly websites.
  2. Use Google mobile-friendly test will help you to see which aspects that the page’s mobile version needs to be improved.

6. Rank Brain
Launch Date: October 26, 2015
Effects: Poor UX, Lack of Query Specific relevance features.
Google Calls RankBrain Algorithm is the third most important ranking factor. It is a part of Google Hummingbird algorithm update. This update helps Google understand the meaning behind the queries and serves best matching results to the user. The general opinion of RankBrain is that it identifies relevance features for web pages ranking for a given query.

To Overcome fro this, Optimize the content for the relevance and comprehensiveness with the help of competitive analysis.

7. Possum
Launch Date: September 1, 2016
Effects: Competition in your Target Location.
This update ensured that local search results differ more depending on the searcher’s location, the closer you are to the business location, the more likely you are to see it among the results. Possum also boosted the businesses located outside the physical city area.

To overcome from this,

  1. Target more keywords and expand keywords list.
  2. Use the tools like Rank Tracker and do location-specific rank tracking.

8. Fred
Launch Date: March 8, 2017
Effects: Thin and Ad-centered Content.
Recently Google confirmed the update, Fred algorithm targets the sites which violate the Google webmaster guidelines. The Majorly effected by this update are blogs with the low-quality post that appear to be created mostly for the purpose of traffic and ad revenue.

9. Maccabees
Launch Date: December 12, 2017
Effects: Sites targetting many keyword permutations
The main aim of this Google algorithm update is to target sites which uses massive arrays of keyword permutations. For example, the travel sites which targets all the destinations they serve and add landing pages for {Destination subname}+{Activity name}and sometimes even go beyond that. If they are service-based, they would target {city name}+{service A} and then {city name}+{service B}and so on.
Thus there were many styles and types of websites doing this across e-commerce. blogs and more

Make Appropriate SEO Strategy and Get Well Developed Business

Today’s businesses are directly or indirectly dependent on online media. It is hard to believe companies today do not follow the search engines update to boost their websites and blogs ranks. In as much as, the business follow the rules of online channels, you as a business owners must follow the search engine optimization strategies to boost your business and to develop it to get more visitors for your websites or blogs, through with you get potential customers on a regular basis. Read more

How You Know You’re Doing SEO the Right Way

In the time it comes to SEO or Search Engine Optimization for a new website or blog, some businesses can certainly be intimidated because of the amount of information out there. And sometimes, whether they do not have the assistance of an experienced as well as skilled in house search engine optimization specialist, they will not to anything. Read more

A Great Way To Increase Your Profit Through iPhone App Development

Mobile app development has turned into a vital recipe for the flourishing of any industry today. Inside a brief timeframe, apps have infiltrated relatively every known industry — entertainment, wellbeing, finance, training, business, communication, workmanship, travel — and so on.

More than 22 % of the worldwide Smartphone market share is held by Apple’s iPhone gadgets. By November 2017, Apple achieved 1 billion telephones in deals.

Read more

Multimedia Content

How Multimedia Content Considered As A Origin For Blog?

We have recently talked about the evergreen content how to create it and why they are important for your site. True, blogs are great for driving traffic, but they aren’t the only type of content that you can create. There are many types of quality content that you can add to your site, not only make it more interesting for your visitors, but the multimedia content has many on-page SEO benefits as well.

Create Huge Multimedia Origin

When talking about blogs, people immediately think of written articles.  Writing is definitely a big part of it, but there are many other things that you can create. Even better by adding multiple types of content together and posting them as one big resource.

Written articles are quite boring to look at. A huge mass of text can be quite discouraging for some, which can put people off from reading it. Any other types of content that you can add to your posts will encourage people to keep reading and stay on your site for longer. A better way of looking at it though is that you are creating a much bigger resource for people to enjoy/learn from it. You are essentially making it easier for people to keep coming back to your site and share your resource.

Think about it, if you were visiting a site would you prefer to share lots of little bits of content on the same subject or one huge resource?

On-Page SEO Benefits

The Added benefit of multimedia content resources is that it makes it easier for search engines to find you.

On-Page SEO is just a term for information that search engines use to identify what your content is about. The more information you can give, the easier it is for them to share it with people.

An article with images, videos, audio, etc. could also be found via Google images, YouTube, etc. if you add a link back to your blog (post), you can get natural traffic that way. What search engines are looking for though is it’s;

  •     Title,
  •     Alt tags,
  •     Keywords and other defining information.

That is what helps them identify what your content is about.

As multimedia resources contain many different types of content on the same/similar subject, search engines will be able to gain a clearer understanding of what your content is about. The easier they can do this, the more people they can send to your site as it will rank higher in the SERPs.

Let’s start with the obvious one – images!

Images are used so frequently that we can sometimes forget about them as readers. If though you were to remove them all, you would definitely notice!  Images are much more than simple window dressing; they can help illustrate a point, convey your ideas more clearly, be funny, entertaining, helpful, etc. That is why you should always strive to include images where you can in your posts.

The more ways there are for people to find your site, the more traffic you will get.

Infographics

An infographic means information with graphics is the only way of displaying information in a unique and visually appealing way. This information can be anything really, though the best are usually created using statistics or data. The best thing about infographics is that they are simply images. You can include so much quality information in one that it becomes very useful to people. These can then be easily shared on social media or uploaded and used on other websites.

Pinterest is a great place to both find and shares your infographics with people.

What is better than a single image? Multiple images of course!

Slideshows are a great way to group together images in one nice, tidy place for people to flick through. If all your images are related then you can package them up as topical slideshows. There are plenty of sites online that will allow you to make a slideshow, as well as enabling you to share it online and embed it into your website.

Video Marketing

Videos are a great way to engage with your audience. More often than not, when given the choice between reading something and watching something, people will choose the later. It is easier to connect with audiences and understand what the creator was explaining when you can actually see/hear them. Tutorials are much easier to understand when you can see exactly what you need to do, instead of reading a description. Sites like YouTube, Vimeo and others are great places to upload your videos to. The added benefit of YouTube, of course, it is owned by Google, which means that they give preference to YouTube videos, helping them to rank higher in the SERPs.

Multimedia content, no matter what it is, is good for your site. You don’t have to add all of the above to each post, but it doesn’t hurt to add one of two to each. It can actually be quite good to go back to some old content and add something new to refresh it. The great thing is, you don’t even have to create the content yourself. Add videos from YouTube and slides from SlideShare and people will appreciate it. You are sharing their content to give them more exposure and you in return get some nice free multimedia content for your site.

Publishing massive resources all the time isn’t possible in most cases. Aim to make them into evergreen content and they could bring in traffic consistently over time.

What type of content do you use in your posts? What content do you like on other sites? Let us know your views about all these in the comment section!

 

Google Ads Vs. Facebook Ads

Accordant to Latest Marketing which Ads is more Muscular?(Google Ads Vs. Facebook Ads)

We all are aware of latest marketing trends and their ads campaign which are running (Google and Facebook) Worldwide access to the internet via smartphones, tablets and computers which has driven the success of many companies.

Most notably, Google has witnessed staggering growth as a result of technological innovation.

Change is largely familiar with Google as the dominant search engine platform. Google operates in multiple verticals consisting of mobile operating systems, hardware, video technology, and social media.

Facebook’s growth came as a result of widespread use of its social media platform. Connecting families, friends and colleagues through an easily-navigable website were innovative at the time. But in addition to conquering social media, Facebook’s business ventures consist of the acquisitions of Instagram, WhatsApp, and VR.

 

Google and Facebook credited as entry into new markets via web-based search and social media, it’s an advertising service offered by Google and Facebook that drive continued revenue growth with massive audiences. As Google AdWords and Facebook Ads, both operate through pay-per-click advertising channels. Although the difference between the two advertising services may be apparent, quantifying the maximum return on investment is difficult.

Google AdWords & AdSense

Generating over 95% of revenue in last year Google AdWords is an online advertising service that allows companies to leverage new audiences. It primarily focuses on keywords that users type into search. Through efficient search engine optimization and Google AdWords, companies can seamlessly attract website traffic but be operating on a cost-per-click basis, companies are only charged when their ad has been clicked.

Facebook Ads

Facebook earns revenue from advertisements sold to companies. In fact, a majority of Facebook’s revenue is generated from a website and mobile advertising. Facebook Ads target user profiles and advertisers can use information like age, gender, and geographic location to target an audience network. Furthermore, user “Likes” will generate the appearance of ads like keywords on Google AdWords.

Due to the nature of Facebook’s website, the average session tends to last much longer than a typical Google search. As a result, user information collected from Facebook offers a better representation of an individual’s consumer habits. Advertisers use this to target audiences more likely to purchase their company’s goods or services.

Mobile Advertising

Over the past 10 years, the expansion of mobile technology has transformed the consumer landscape. From the inception of the smartphone and later the tablet, mobile advertising has become the primary focus for companies and advertisers. Currently, mobile advertising is broken down into a two-company race one is Google and another is Facebook.

Under these criteria, Google will be more Muscular than Facebook in web and mobile advertising. Well if it comes about online marketing, web presence, leads, conversions and traffic of each website, Google and Facebook are generally believed to be the best platforms for advertisers to reach their target audiences.

Rise of the Dedicated Shopping Day

Rise of the Dedicated Shopping Day – Infographic In terms of retail, we have witnessed a huge shift in shopping behaviors over recent years. With the advent of E-commerce websites, people can now access so many products and services without even setting foot into a physical offline store. This of course presents a challenge for retailers but it presented and presents many opportunities for online retailers.

As a result we have seen the advent of the dedicated shopping day. This has allowed retailers to create focus and buzz surrounding their product offering(s) and has been hugely successful in generating huge volumes of sales for these online behemoths. For the consumer, it has resulted in a vast array of well priced and at times hugely discounted products.

The guys at Carvaka have put together this Infographic below which details many elements of dedicated shopping days that will spark some interest. It highlights some key statistics and facts and also focuses on the monumental rise of the current most “popular” or lucrative dedicated shopping day in the world. See below to learn more!

Customer Engagement

What Will Be The Future Generation Of Customer’s Engagement?

Businesses today are certainly not lacking when it comes to access to customer data. According to new research – companies can sum up their customers’ interactions across multiple touchpoints, which understand their behaviour, preferences and expectations better than ever before.

It’s clear that whilst the digital age has opened up exciting new ways to engage with audiences and amplify brand communication, the challenge is standing out from competitors and being the voice via customers. So, with discreet customers in control of their journey and quick to become frustrated by businesses who don’t seem to understand them, what can brands do to prove they have a deep understanding of their needs.

#Futureofcustomerengagement

We believe the secret lies in smart segmentation with basic abstraction by age or gender doesn’t go far enough anymore. If marketers want to build great relationships with their customers, they need to create a relationship with the customer as one of the part.

Tour of customer engagement programmes in Past

Back in the 1990s, Customer Relationship Management (CRM) technology, or a company’s own database system, underpinned the way organisations stored and managed their customer data. This technology was functional but lacked sophistication as it ensured that employees knew who they were talking to, and could access the necessary details of the person on the other end of the line. Customers were often only rewarded based on purchases made and how long they’d used the company rather than preempt what they may want or need at their current or next life stage, for example buying their first home.

Tour of customer engagement programmes in Present

Today, businesses need to meet the needs of tech-savvy and multi-connected customers who expect real-time responses with minimal effort. The key challenge, therefore, is companies having the ability to interpret customer data and use it to fuel insight. We all know how annoying it can be to sift through emails or scroll past ads on different social channels, that have no correlation with our lives. At best, irrelevant offers can be a mild nuisance to customers, but at worst, making assumptions can risk causing offence. Just because customers are in the same age supports does not mean they are a group of people who share the same behaviours, needs, attitudes or desires in life.

Tour of customer engagement programmes would be in Future

 In the past, life stages were more fixed by ages. Now the lines are blurring and things are more fluid. In the world of “Digital Marketing Generation”, it may not fit into expected patterns of the customer journey. Having so much data availability with them, companies should have the ability to be smarter about building a much more holistic view of their customers which will enable personalised, relevant interactions – giving people what they like most, at the right moment. These include people who prefer to manage aspects of their life with digital technology.

These examples show that next-gen engagement is more than data-driven marketing; it’s about getting to the intangibles of human motivation and encouraging behaviour to create more rewarding journeys, thereby understanding and making the most of the relative value of different rewards to different people.

We know that many loyalty programmes in the past haven’t worked because they’ve not been personalised enough. If businesses want to truly become a valued part of their customer’s lives, better-personalised programmes are the answer.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, then you’ll start to see real and sustainable results.

Being a passionate digital marketer and always do research on the new trends and new technologies related to Digital Marketing and following all the latest articles which highlight more knowledgeable information.

Are there any other online resources you want to share with us, Feel free to give your valuable recommendations!