Digital Marketing Campaign

How to Measure Digital Marketing Campaign?

In this research blog, it has been explained some of the digital marketing measurement theory and important analytic tools which help to measure digital marketing performance and its effectiveness.

Measuring the success of an engaging, exciting and effective digital marketing campaign is considered to be the most essential and the vital part. It is the key responsibility of a brand or a business to measure the digital marketing effectiveness by.

Measuring Digital Marketing Performance

Measuring Digital Marketing ROI

Measuring Digital Marketing Effectiveness

 

Digital Marketing Measurement Tools

Evaluation of the success rate on each platform, channel, and device will help reveal the status of a campaign. The evaluation process of a campaign includes three stages- past, present, and future. A brand should be able to perform better in the present as compared to the past, and it must have the capability to outperform the present in the future.

Let take up a Look – 

If a brand’s marketing campaign has been achieved a 20% growth in the past, is geared for another 80% in the present, and in the future, wants an incremental growth of 100%. First, they will have to leverage and effectively utilize all possible platforms, channels, and mediums to make their digital marketing campaign achieve the target.

But, to know the actual numbers and judge the success rate they would require to analyze and evaluate every aspect of their campaign. This is the most vital step to deliver the best digital marketing services. That is the reason a renowned digital marketing agency would consider this as his key responsibility while serving its client. For this every brand and decision maker needs to be aware of the procedures and processes of digital marketing measurement process:

  • Choose the correct digital marketing measurement tools
  • Get acquainted with digital marketing measurement formula
  • Utilize the knowledge of digital marketing measurement model
  • Consider all essential digital marketing metrics Analytics.

Digital Marketing Measurement Tools

Measuring tools are the most important elements that are used by any creator or evaluator to help evaluate the end result of a brand campaign. There are several tools that can be used effectively to measure a successful digital marketing campaign, but it is not possible to use each and every tool for every time. That is the reason, a brand has to choose tools that are best suited to judge the success rate of the brand campaign.

Must Check Out Our Recent Digital Marketing Trends and Statistics for 2017.

Similarly, as a digital marketer, the choice should depend solely on the criteria of the product or service for which the campaign is designed, its time period, demography, target sales, etc.

Some of the best digital marketing measurement tools have been mentioned below:

Google Analytics:

A single tool that is helpful for data collection, configuration, data processing and reporting. It’s specialized data reviewing feature helps to analyze the performances of the website or page, apps and different marketing channels used during the campaign.

Google AdWords:

It is a unique tool of Google for designing and maintaining the PPC ads. It also enables to monitor the statistics so that brands can track the success of the ads by calculating the return on investment.

Google Webmaster :

It is a toolset to understand what is going on within the website. Google Search Console or Webmaster Tools helps to analyze contents, identify technical errors, check indexing status and optimize visibility of the websites.

HootSuite:

This tool helps to get a clear and complete overview of social media performance in real time and measure the team’s performance. Hootsuite analytics share customized reports of each social media platform’s performance.

Google Alerts:

It is good to be used as a social media tool as it allows to set alerts for a personal name, brand name, and products. These alerts help notifications to remain updated.

Webtrends:

Its analytics use simple dashboard interface to reveal the true picture of customers’ interaction with the brand across different channels.

Mixpanel:

It is an advanced analytics platform that answers the queries of reporting actions. It is apt for mobile and web functions.

Upsight:

It is an ideal tool to identify business KPIs. It is brilliant as it first explores the user database and then creates personalized user experiences for better app performances.

Bitly:

It is a unique online tool that helps to shorten the URL so that it becomes easier to share among different platforms. This is suitable not only for the brand URLs but also to track competitor’s URL.

Apsalar:

It is a tool to measure digital marketing campaigns with the help of mobile app attribution and data management procedure.

Digital Marketing Measurement Formula

Formulas are essential to calculate and realize how the brand’s campaign has fared. It helps to compute and fetch the exact value based on all the variables required.

Digital revenue can be calculated on the basis of three factors:

  • Traffic
  • Conversion Rate
  • Product Value

By multiplying these three factors, we’ ll get to know the exact digital revenue result:

Digital Revenue = Traffic x Conversion Rate x Product Value

To generate more digital revenue, bring a significant change in one or all of the three mentioned factors.

The model comprises of five parameters, which has been set to the initial level of campaign formation on the basis of these factors.

  • Objectives
  • Goals
  • KPIs
  • Segments
  • Targets

Many brands have eventually taken the support of the digital marketing measurement procedures, to evaluate their success and build a market position as leaders who have a loyal and stable standing in their industries. Some even believe that it is worth to spend more to scrutinize the marketing effectiveness than to grab visitors’ attention.

However, these factors depend and vary from one brand to another. Focusing on those key factors, it will ultimately help decision maker to carry out a successful marketing campaign in future.

Multimedia Content

How Multimedia Content Considered As A Origin For Blog?

We have recently talked about the evergreen content how to create it and why they are important for your site. True, blogs are great for driving traffic, but they aren’t the only type of content that you can create. There are many types of quality content that you can add to your site, not only make it more interesting for your visitors, but the multimedia content has many on-page SEO benefits as well.

Create Huge Multimedia Origin

When talking about blogs, people immediately think of written articles.  Writing is definitely a big part of it, but there are many other things that you can create. Even better by adding multiple types of content together and posting them as one big resource.

Written articles are quite boring to look at. A huge mass of text can be quite discouraging for some, which can put people off from reading it. Any other types of content that you can add to your posts will encourage people to keep reading and stay on your site for longer. A better way of looking at it though is that you are creating a much bigger resource for people to enjoy/learn from it. You are essentially making it easier for people to keep coming back to your site and share your resource.

Think about it, if you were visiting a site would you prefer to share lots of little bits of content on the same subject or one huge resource?

On-Page SEO Benefits

The Added benefit of multimedia content resources is that it makes it easier for search engines to find you.

On-Page SEO is just a term for information that search engines use to identify what your content is about. The more information you can give, the easier it is for them to share it with people.

An article with images, videos, audio, etc. could also be found via Google images, YouTube, etc. if you add a link back to your blog (post), you can get natural traffic that way. What search engines are looking for though is it’s;

  •     Title,
  •     Alt tags,
  •     Keywords and other defining information.

That is what helps them identify what your content is about.

As multimedia resources contain many different types of content on the same/similar subject, search engines will be able to gain a clearer understanding of what your content is about. The easier they can do this, the more people they can send to your site as it will rank higher in the SERPs.

Let’s start with the obvious one – images!

Images are used so frequently that we can sometimes forget about them as readers. If though you were to remove them all, you would definitely notice!  Images are much more than simple window dressing; they can help illustrate a point, convey your ideas more clearly, be funny, entertaining, helpful, etc. That is why you should always strive to include images where you can in your posts.

The more ways there are for people to find your site, the more traffic you will get.

Infographics

An infographic means information with graphics is the only way of displaying information in a unique and visually appealing way. This information can be anything really, though the best are usually created using statistics or data. The best thing about infographics is that they are simply images. You can include so much quality information in one that it becomes very useful to people. These can then be easily shared on social media or uploaded and used on other websites.

Pinterest is a great place to both find and shares your infographics with people.

What is better than a single image? Multiple images of course!

Slideshows are a great way to group together images in one nice, tidy place for people to flick through. If all your images are related then you can package them up as topical slideshows. There are plenty of sites online that will allow you to make a slideshow, as well as enabling you to share it online and embed it into your website.

Video Marketing

Videos are a great way to engage with your audience. More often than not, when given the choice between reading something and watching something, people will choose the later. It is easier to connect with audiences and understand what the creator was explaining when you can actually see/hear them. Tutorials are much easier to understand when you can see exactly what you need to do, instead of reading a description. Sites like YouTube, Vimeo and others are great places to upload your videos to. The added benefit of YouTube, of course, it is owned by Google, which means that they give preference to YouTube videos, helping them to rank higher in the SERPs.

Multimedia content, no matter what it is, is good for your site. You don’t have to add all of the above to each post, but it doesn’t hurt to add one of two to each. It can actually be quite good to go back to some old content and add something new to refresh it. The great thing is, you don’t even have to create the content yourself. Add videos from YouTube and slides from SlideShare and people will appreciate it. You are sharing their content to give them more exposure and you in return get some nice free multimedia content for your site.

Publishing massive resources all the time isn’t possible in most cases. Aim to make them into evergreen content and they could bring in traffic consistently over time.

What type of content do you use in your posts? What content do you like on other sites? Let us know your views about all these in the comment section!

 

Google Ads Vs. Facebook Ads

Accordant to Latest Marketing which Ads is more Muscular?(Google Ads Vs. Facebook Ads)

We all are aware of latest marketing trends and their ads campaign which are running (Google and Facebook) Worldwide access to the internet via smartphones, tablets and computers which has driven the success of many companies.

Most notably, Google has witnessed staggering growth as a result of technological innovation.

Change is largely familiar with Google as the dominant search engine platform. Google operates in multiple verticals consisting of mobile operating systems, hardware, video technology, and social media.

Facebook’s growth came as a result of widespread use of its social media platform. Connecting families, friends and colleagues through an easily-navigable website were innovative at the time. But in addition to conquering social media, Facebook’s business ventures consist of the acquisitions of Instagram, WhatsApp, and VR.

 

Google and Facebook credited as entry into new markets via web-based search and social media, it’s an advertising service offered by Google and Facebook that drive continued revenue growth with massive audiences. As Google AdWords and Facebook Ads, both operate through pay-per-click advertising channels. Although the difference between the two advertising services may be apparent, quantifying the maximum return on investment is difficult.

Google AdWords & AdSense

Generating over 95% of revenue in last year Google AdWords is an online advertising service that allows companies to leverage new audiences. It primarily focuses on keywords that users type into search. Through efficient search engine optimization and Google AdWords, companies can seamlessly attract website traffic but be operating on a cost-per-click basis, companies are only charged when their ad has been clicked.

Facebook Ads

Facebook earns revenue from advertisements sold to companies. In fact, a majority of Facebook’s revenue is generated from a website and mobile advertising. Facebook Ads target user profiles and advertisers can use information like age, gender, and geographic location to target an audience network. Furthermore, user “Likes” will generate the appearance of ads like keywords on Google AdWords.

Due to the nature of Facebook’s website, the average session tends to last much longer than a typical Google search. As a result, user information collected from Facebook offers a better representation of an individual’s consumer habits. Advertisers use this to target audiences more likely to purchase their company’s goods or services.

Mobile Advertising

Over the past 10 years, the expansion of mobile technology has transformed the consumer landscape. From the inception of the smartphone and later the tablet, mobile advertising has become the primary focus for companies and advertisers. Currently, mobile advertising is broken down into a two-company race one is Google and another is Facebook.

Under these criteria, Google will be more Muscular than Facebook in web and mobile advertising. Well if it comes about online marketing, web presence, leads, conversions and traffic of each website, Google and Facebook are generally believed to be the best platforms for advertisers to reach their target audiences.

How to Improve Your Social Media Channels For Maximum Online Visibility!

We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.

Social Media Channels

How To Optimize For Facebook

Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.

If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it.

Facebook offers many different- different call-to-action button options which include –

  • Sign Up
  • Book Now
  • Contact Us
  • Play Game
  • Watch Video
  • Use App
  • Shop Now

How To Optimize For Twitter

There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this, there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that is relevant to your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic.

Here are some helpful tools for using hashtag research-

  • Tagboard
  • HashAtIt

How To Optimize LinkedIn

If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including a keyword relevant to your business or blog naturally.

How To Optimize Instagram

Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.

How To Optimize Google+

Google+ is often getting too much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessible offers a section for relevant links to other web properties.  As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and share your content on Google+ will help attract more attention to your content and it helps you to take up more space in the search results.

How To Optimize Pinterest

Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and makes the Pinterest profile to public so search engines which can find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.

How To Optimize YouTube

YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips –

Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First, think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website.

What did you want to say about Social Media Optimization?

The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.

We may initially have different perspectives on how to achieve the best results, but by working together as a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing: www.singhanita.com

Product Listing Ads Attract More Targeted Traffic!!!

Product Listing Ads Attract More Targeted Traffic

Some shopping sites like PriceGrabber, Nextag, and search engines like Google and Bing allow people to research, compare, and check the availability of products all the time. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. As an online retailer, this is exactly why you should be using Product Listing Ads it’s an effective way to bring your storefront to potential customers’ desktops and mobile devices.

How do they Perform?

A consumer goes to a shopping site or search engine to search for products by category, type, or by a specific product. As an advertiser, you bid for a chance to be shown in that search query. Similar to paid search, if the consumer clicks on your ad products, this means that you pay for that click. That click results in a visit to your website and makes possible to purchase the product. The next time that same consumer is looking to buy the same or a similar product, they may bypass the whole search process and go directly to your website, resulting in a new customer that may not have found you otherwise.

Using Product Listing Ads Right Now

More and more people are using online channels to do research and for shopping. Listing your products on the comparison and shopping engines are a great way to gain visibility and increase traffic to your site which will hopefully translate into sales. At Google Shopping place you’ll find most users, and it’s easier to get started by using Google Adwords and Google Display Network for your marketing.

How you’ll do set up?

If you haven’t procured with anything yet, then this would be your first step you need to set up your account with all your product and inventory information like product images, descriptions, product categories, etc. Google requires you to set up a Google Merchant account before you’re able to create Google Shopping Campaigns. The final piece of the puzzle is a getting a data feed management tool to manage all the different feeds in different shopping engines. Each engine has their own unique shopping autonomy and categories that require you to manually manipulate your data feeds for each engine. A Google search would yield the different requirements for each platform.

Properly, setting it up from the beginning will save a lot of effort in the long run and it will help to improve the overall profitability of your campaigns. Do the research to see what search engine requires, and use a data feed solution like GoDataFeed to help you in manage all your feeds.

After you’ve tailored all your feeds for each engine, you’ll have to set bids for your products. For Google, these bids will usually mirror what you might pay for similar keywords within paid search. For the shopping engines, bidding depends on competition and the amount of traffic so starting out will be some what of an experimentation. It helps to do some research for best practices and tips for the particular sites for which you are interested in.

What are the benefits?

Comparison and shopping sites which connect customers who all are looking for products on the website.

If you’re a smaller retailer or a relatively new or unknown brand, this can help bring more traffic and customers to your website. You don’t have to wait for customers to come into your store or find your website on their own. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general.

Before committing to the initial time investment, make sure the additional tools needed haven’t cost prohibitive. If you’re an online retailer, then you’re already using an e-commerce solution to run your online store like any other marketing initiative, consider your fixed costs as well as the costs to run the marketing campaigns within the engines and see if it makes sense for your business.

Are you using Product Listing Ads for your business? Tell us what you think of them in the comments.

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Photo by Nadine A. Gardner

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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To find a peace of mind listen to your heart.

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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Running towards the sunrise.Photo by Nadine A. Gardner

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To find a peace of mind listen to your heart.

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Once in a lifetime

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Somewhere, something incredible is waiting to be known

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Dare to dream big

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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Once in a lifetime

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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Once in a lifetime

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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Whoa, you love reading! Take a moment to join us on social media.
To find a peace of mind listen to your heart.

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Once in a lifetime

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