Nadeem Mahdi

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Want to know what All Google Algorithm Updates and its Effects?

In past SEO was the easiest thing to do. Just some basic level of work performed aggressively used to result in top ranking and good growth in organic traffic for a website. Its started resulting in irrelevant content on Google SERP. Hence to counter this and make search engine more appropriate with information google algorithm started getting transformed. With a change in Algorithm digital marketing experts started strategizing in technic to counter it and appear higher in search engines. Since then this begin a practice performed frequently by both Google and digital marketing experts.

Following are the details of each algorithm updates and what it means.

1. Panda
Launch Date: February 24, 2011
Effects: Duplicate Content, Low Content Strength, Keyword Stuffing, User Generated Spam.
The main aim behind this Google algorithm update was to rank high-quality sites up in SERP and reduce ranking for websites with low-quality content. Content duplication from good websites is the main factor responsible for the low-quality sites. Initially, Panda was a filter rather than part of Google ranking. But in January 2016, it is officially integrated into the core algorithm.

To Overcome from this,

  1. Create high-quality content that should be trustworthy.
  2. The content should be original.
  3. Use high-quality images.
  4. Check the spellings and grammar mistakes in the content
  5. Check for Plagiarism, Use tools like Copyscape.

2. Penguin
Launch Date: April 24, 2012
Effects: Irrelevant links or Spammy links.
The main aim of the Penguin update is to penalize the websites having irrelevant and unnatural links coming up high in search results. Before this update, the links coming from any website also elevate rank in the search results. Unlike Panda update, Penguin update is a part of Google core Algorithm and works efficiently in the real time.

To overcome from this,

  1. Monitor your link growth regularly.
  2. Run regular audits with backlink checker tool like SEO Spyglass

3. Humming Bird
Launch Date: August 22, 2013
Effects: Low-Quality content and keyword stuffing
The main aim of the Hummingbird update is to provide better results for the search queries. Before this update, there are keyword based answers and provide options to search more and more by the user. By incorporating the Hummingbird algorithm in the Google core algorithm, it made possible for a page to rank for a query even if it doesn’t contain exact match word the user entered. This is achieved with the help of natural language processing that relies on co-occurring terms and synonyms.

To overcome from this,

  1. Concentrate on keyword research, Use long tail keywords.
  2. Carefully research on the related searches, synonyms and co-occurring terms.

4. Pigeon
Launch Date: July 24, 2014
Effects: Poor off-page and On-page SEO.
Pigeon update is to provide local search results to serve the users in a better way. In this update, the user’s location plays an important part. The update created closer ties between the local and the core algorithm.

To overcome from this,

  1. Get listed in relevant business directories and reach out webmasters asking to get listed with Link Assistant.
  2. Use Accurate citations and local keywords.
  3. Good reviews and give the response to negative reviews.

Launch Date: April 21, 2015
Effects: Lack of mobile-friendly pages.
This update ensures that mobile-friendly pages rank top of the mobile search, while pages which are not mobile optimized are filtered out from the SERPs or ranked down.

To overcome from this,

  1. Design mobile-friendly websites.
  2. Use Google mobile-friendly test will help you to see which aspects that the page’s mobile version needs to be improved.

6. Rank Brain
Launch Date: October 26, 2015
Effects: Poor UX, Lack of Query Specific relevance features.
Google Calls RankBrain Algorithm is the third most important ranking factor. It is a part of Google Hummingbird algorithm update. This update helps Google understand the meaning behind the queries and serves best matching results to the user. The general opinion of RankBrain is that it identifies relevance features for web pages ranking for a given query.

To Overcome fro this, Optimize the content for the relevance and comprehensiveness with the help of competitive analysis.

7. Possum
Launch Date: September 1, 2016
Effects: Competition in your Target Location.
This update ensured that local search results differ more depending on the searcher’s location, the closer you are to the business location, the more likely you are to see it among the results. Possum also boosted the businesses located outside the physical city area.

To overcome from this,

  1. Target more keywords and expand keywords list.
  2. Use the tools like Rank Tracker and do location-specific rank tracking.

8. Fred
Launch Date: March 8, 2017
Effects: Thin and Ad-centered Content.
Recently Google confirmed the update, Fred algorithm targets the sites which violate the Google webmaster guidelines. The Majorly effected by this update are blogs with the low-quality post that appear to be created mostly for the purpose of traffic and ad revenue.

9. Maccabees
Launch Date: December 12, 2017
Effects: Sites targetting many keyword permutations
The main aim of this Google algorithm update is to target sites which uses massive arrays of keyword permutations. For example, the travel sites which targets all the destinations they serve and add landing pages for {Destination subname}+{Activity name}and sometimes even go beyond that. If they are service-based, they would target {city name}+{service A} and then {city name}+{service B}and so on.
Thus there were many styles and types of websites doing this across e-commerce. blogs and more

India Lift the Under19 World Cup ~ Here’s how people praised Men in Blue on twitter.


Under guidance of Legend The Wall of Indian Cricket Team “Rahul Dravid” India lifted yet another Under19 World Cup Title. Team performed excellently throughout the tournament in all departments.

Here is how people appreciated Rahul Dravid’s efforts:

Check how legends and people praised men in blue on twitter:

Congratulation to Men in Blue. You made Nation Proud.

Share your thoughts in comments.

Make Appropriate SEO Strategy and Get Well Developed Business

Today’s businesses are directly or indirectly dependent on online media. It is hard to believe companies today do not follow the search engines update to boost their websites and blogs ranks. In as much as, the business follow the rules of online channels, you as a business owners must follow the search engine optimization strategies to boost your business and to develop it to get more visitors for your websites or blogs, through with you get potential customers on a regular basis. Read more

How You Know You’re Doing SEO the Right Way

In the time it comes to SEO or Search Engine Optimization for a new website or blog, some businesses can certainly be intimidated because of the amount of information out there. And sometimes, whether they do not have the assistance of an experienced as well as skilled in house search engine optimization specialist, they will not to anything. Read more

A Great Way To Increase Your Profit Through iPhone App Development

Mobile app development has turned into a vital recipe for the flourishing of any industry today. Inside a brief timeframe, apps have infiltrated relatively every known industry — entertainment, wellbeing, finance, training, business, communication, workmanship, travel — and so on.

More than 22 % of the worldwide Smartphone market share is held by Apple’s iPhone gadgets. By November 2017, Apple achieved 1 billion telephones in deals.

Read more

Simple Guidance For You In Cloud Computing Services

What is cloud computing?

Cloud computing is a term used to portray an extensive variety of technologies, so it is essential to be clear about what we mean by cloud computing in this direction. We utilize a wide meaning of the term in this direction all together to cover all the primary executions of cloud computing.


Cloud computing is characterized as access to computing resources, on request, by means of a system.

Read more

Rise of the Dedicated Shopping Day

Rise of the Dedicated Shopping Day – Infographic In terms of retail, we have witnessed a huge shift in shopping behaviors over recent years. With the advent of E-commerce websites, people can now access so many products and services without even setting foot into a physical offline store. This of course presents a challenge for retailers but it presented and presents many opportunities for online retailers.

As a result we have seen the advent of the dedicated shopping day. This has allowed retailers to create focus and buzz surrounding their product offering(s) and has been hugely successful in generating huge volumes of sales for these online behemoths. For the consumer, it has resulted in a vast array of well priced and at times hugely discounted products.

The guys at Carvaka have put together this Infographic below which details many elements of dedicated shopping days that will spark some interest. It highlights some key statistics and facts and also focuses on the monumental rise of the current most “popular” or lucrative dedicated shopping day in the world. See below to learn more!

Build safe roads or refund tax irked Hyderabad citizens Start Online Petition

Irked with crumbling, pothole-ridden roads that have become a commuting nightmare, the citizens of Hyderabad have decided to register their protest online.

An online petition on that asks for safe roads in Hyderabad within six months, or a refund of the road taxes paid by citizens, has garnered over 12,000 signatures in a single day.

The petition, started by Raja Mamidi, has seen several people sharing it on social media like Twitter and Facebook and venting their ire on the poor state of the city’s infrastructure.

“Heavy rains for the past one week have damaged the city and created the usual potholes. Even national highways passing through the city are badly damaged with sinkholes and washed out bitumen,” the petition reads.

Citing a recent study, the petition also states that, “There are about 340 locations in Kukatpally zone which are critical and there are 880 choke points which are causing water logging during heavy showers.”

It also points out how thousands of software employees are stuck in perpetual traffic jams, while trying to reach their offices and homes in the IT hub of Madhapur, Kondapur and Gachibowli.

Speaking to TNM, Raja said that the petition was started out of frustration and concern.

Speaking about the incident that triggered the petition, Raja says, “One of my employees got stuck in a manhole on Monday, and fell from his bike. He called us, and we rushed to get him first aid, but it took us more than two hours to help him out.”

“We realised that it could happen to anyone, and not everyone was as fortunate. That’s when we thought that we should take action,” Raja, who is a IIIT-graduate and an entrepreneur, adds.

“On Tuesday morning, we had around 30 signatures, and we had more than 12,000 by Wednesday morning. We are hoping for a greater reach, so it comes to the notice of the concerned authorities,” Raja says.

The Greater Hyderabad Municipal Corporation (GHMC) must at least face this heat, and understand the problems that the citizens are facing. It is their responsibility to fix these roads, and I’m expecting a dialogue with this petition,” Raja adds.

The petition demands a public announcement from the Telangana government on three things.

1. Identifying the damaged roads/drainages in the city and make the data publicly available. So that public can contribute for the data set.

2. Action plan with timelines about fixing the roads.

3. Continual public announcements on the progress of the promised timelines till it is completely achieved.

A link to the petition can be found here.

Kaveri Pushkaram 2017 | Kaveri Pushkaralu Dates,Places,Pooja,Ghats | Kaveri Pushkaram in Karnataka,Tamil Nadu

Kaveri Pushkaram is a festival of River Kaveri that normally occurs once in 12 years. This Pushkaram is observed for a period of 13 days from the time of entry of Jupiter into Tula rasi (Libra)

Kaveri Pushkaram
Start Date: 12th September 2017
End Date:  23rd September 2017
Number of Days Celebrated: 12 Days
The Kaveri is also called as ‘Cauvery’ in English, is a large river in India. It rises on Brahmagiri Hill of the Western Ghats in southwestern Karnataka state, flows in a southeastern direction for 475 miles through the states of Karnataka and Tamil Nadu, and descends the Eastern Ghats in a series of great falls and finally surrenders in the Bay of Bengal through two principal mouths.
Pushkaram is an Indian festival dedicated to worshiping of rivers. It is also known as Pushkaralu (in Telugu), Pushkara or Pushkar.
Pushkaralu is celebrated at shrines along the banks of 12 major sacred rivers in India, in the form of ancestor worship, devotional music and cultural programmes, spiritual discourses. Pushkaralu celebration happens annually, once in 12 years along each river. Each river is associated with a zodiac sign, and the river for each year’s festival is based on which sign Jupiter is in at the time. Due to regional variations, some of the zodiac signs are associated with multiple rivers.
Tula Libra Kaveri, Kaveri Pushkaram
 It has many tributaries namely, Shimsha, the Hemavati River, the Arkavathy River, Honnuhole River, Lakshmana Tirtha River, Kabini River, Bhavani River, the Lokapavani River, the Noyyal River and the Amaravati River. As the river flows in the Deccan Plateau, it forms two islands, Srirangapatna and Shivanasamudra.
Kaveri river breaks into a large number of distributaries forming a wide delta called the “garden of southern India.” Known to devout Hindus as Daksina Ganga (“Ganges of the South”), the Kaveri River is celebrated for its scenery and sanctity in Tamil literature, and its entire course is considered holy ground. The river is also important for its irrigation canal projects.
Kaveri river also joins the Hogenakal Falls before arriving in the town of Hogenakal and Srirangam in Tamil Nadu. It then meanders in the southern plains and in the Thanjavur district rich, silt-laden river delta is formed before it falls into the Bay of Bengal.
The river water is the source of extensive irrigation project and for the generation of hydroelectric power. Dams constructed across the river are Krishna Raja Sagara Dam and Mettur Dam and the Banasura Sagar Dam on the Kabini River, which is the tributary of the Cauvery. This sacrosanct river has been mentioned in Tamil literature. A large number of temple towns are situated in the lower course of the Cauvery River in Tamil Nadu.
After sweeping past the historic rock of Tiruchchirappalli, the Kaveri breaks at Srirangam Island, a major pilgrimage centre. There, in eastern Tamil Nadu state, its braided and extensively irrigated deltaic region of about 4,000 square miles (10,360 square km) begins. A dam called the Grand Anicut was built in the 2nd century at the point where the river divides. A second dam (1836–38) across the Kollidam River, the Kaveri’s northern and larger channel, saved the old system from silting and extended irrigation.
The open roadsteads of Nagapatnam and Karikal are on the seaward side of the delta. The Kaveri’s main tributaries are the Kabani, Amaravati, Noyil, and Bhavani rivers.
The history of Kaveri River dates back to its origin. The Kaveri River is one of the sacred rivers of the country. Kaveri or Cauvery is among the most sacred rivers of India and though to be the Dakshina Ganga or Ganga of the South.
The Hindu Mythology says several versions about the descent of River Kaveri. The most popular one is that a king by the name of Kavera lived in the Brahmagiri hills and prayed to Lord Brahma for a child. He was blessed with a daughter whom he named Kaveri. She was the water manifestation of the human form. The great sage Agastya married her and kept her in his kamandalu or the spouted jug. When a terrible drought trounced the land, Ganesha in the guise of a crow, tipped the kamandalu and out flowed Kaveri.