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Want to know what All Google Algorithm Updates and its Effects?

In past SEO was the easiest thing to do. Just some basic level of work performed aggressively used to result in top ranking and good growth in organic traffic for a website. Its started resulting in irrelevant content on Google SERP.

In past SEO was the easiest thing to do. Just some basic level of work performed aggressively used to result in top ranking and good growth in organic traffic for a website. Its started resulting in irrelevant content on Google SERP. Hence to counter this and make search engine more appropriate with information google algorithm started getting transformed. With a change in Algorithm digital marketing experts started strategizing in technic to counter it and appear higher in search engines. Since then this begin a practice performed frequently by both Google and digital marketing experts.

Following are the details of each algorithm updates and what it means.

1. Panda
Launch Date: February 24, 2011
Effects: Duplicate Content, Low Content Strength, Keyword Stuffing, User Generated Spam.
The main aim behind this Google algorithm update was to rank high-quality sites up in SERP and reduce ranking for websites with low-quality content. Content duplication from good websites is the main factor responsible for the low-quality sites. Initially, Panda was a filter rather than part of Google ranking. But in January 2016, it is officially integrated into the core algorithm.

To Overcome from this,

  1. Create high-quality content that should be trustworthy.
  2. The content should be original.
  3. Use high-quality images.
  4. Check the spellings and grammar mistakes in the content
  5. Check for Plagiarism, Use tools like Copyscape.

2. Penguin
Launch Date: April 24, 2012
Effects: Irrelevant links or Spammy links.
The main aim of the Penguin update is to penalize the websites having irrelevant and unnatural links coming up high in search results. Before this update, the links coming from any website also elevate rank in the search results. Unlike Panda update, Penguin update is a part of Google core Algorithm and works efficiently in the real time.

To overcome from this,

  1. Monitor your link growth regularly.
  2. Run regular audits with backlink checker tool like SEO Spyglass

3. Humming Bird
Launch Date: August 22, 2013
Effects: Low-Quality content and keyword stuffing
The main aim of the Hummingbird update is to provide better results for the search queries. Before this update, there are keyword based answers and provide options to search more and more by the user. By incorporating the Hummingbird algorithm in the Google core algorithm, it made possible for a page to rank for a query even if it doesn’t contain exact match word the user entered. This is achieved with the help of natural language processing that relies on co-occurring terms and synonyms.

To overcome from this,

  1. Concentrate on keyword research, Use long tail keywords.
  2. Carefully research on the related searches, synonyms and co-occurring terms.

4. Pigeon
Launch Date: July 24, 2014
Effects: Poor off-page and On-page SEO.
Pigeon update is to provide local search results to serve the users in a better way. In this update, the user’s location plays an important part. The update created closer ties between the local and the core algorithm.

To overcome from this,

  1. Get listed in relevant business directories and reach out webmasters asking to get listed with Link Assistant.
  2. Use Accurate citations and local keywords.
  3. Good reviews and give the response to negative reviews.

Launch Date: April 21, 2015
Effects: Lack of mobile-friendly pages.
This update ensures that mobile-friendly pages rank top of the mobile search, while pages which are not mobile optimized are filtered out from the SERPs or ranked down.

To overcome from this,

  1. Design mobile-friendly websites.
  2. Use Google mobile-friendly test will help you to see which aspects that the page’s mobile version needs to be improved.

6. Rank Brain
Launch Date: October 26, 2015
Effects: Poor UX, Lack of Query Specific relevance features.
Google Calls RankBrain Algorithm is the third most important ranking factor. It is a part of Google Hummingbird algorithm update. This update helps Google understand the meaning behind the queries and serves best matching results to the user. The general opinion of RankBrain is that it identifies relevance features for web pages ranking for a given query.

To Overcome fro this, Optimize the content for the relevance and comprehensiveness with the help of competitive analysis.

7. Possum
Launch Date: September 1, 2016
Effects: Competition in your Target Location.
This update ensured that local search results differ more depending on the searcher’s location, the closer you are to the business location, the more likely you are to see it among the results. Possum also boosted the businesses located outside the physical city area.

To overcome from this,

  1. Target more keywords and expand keywords list.
  2. Use the tools like Rank Tracker and do location-specific rank tracking.

8. Fred
Launch Date: March 8, 2017
Effects: Thin and Ad-centered Content.
Recently Google confirmed the update, Fred algorithm targets the sites which violate the Google webmaster guidelines. The Majorly effected by this update are blogs with the low-quality post that appear to be created mostly for the purpose of traffic and ad revenue.

9. Maccabees
Launch Date: December 12, 2017
Effects: Sites targetting many keyword permutations
The main aim of this Google algorithm update is to target sites which uses massive arrays of keyword permutations. For example, the travel sites which targets all the destinations they serve and add landing pages for {Destination subname}+{Activity name}and sometimes even go beyond that. If they are service-based, they would target {city name}+{service A} and then {city name}+{service B}and so on.
Thus there were many styles and types of websites doing this across e-commerce. blogs and more

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